Social Media Intern

• Position Tittle: Social Media Intern
• Duty Station: HO, Addis Ababa, Ethiopia
• Reporting to: Communication Department Head
• Duration: To be determined based on the program’s needs and agreed terms of engagement

Job Purpose

The Communications and Social Media Office is responsible for strengthening the institutional visibility, public engagement, and strategic communication of Gudina Tumsa Foundation (GTF). The position aims to enhance awareness of GTF’s mission, programs, achievements, and development impact among the public, donors, development partners, government institutions, and other relevant stakeholders.

The role will lead the development and dissemination of engaging, accurate, and evidence-based communication materials across digital and traditional platforms; document organizational achievements and community impact; strengthen institutional branding and donor visibility; and support resource mobilization and partnership development through strategic storytelling and effective communication.

Key Responsibilities and Duties

• Social Media Data Collection: Collect and organize data from the organization’s social media platforms, including comments, likes, shares, reach, impressions, and other engagement figures.
• Audience Engagement: Regularly check comments and messages, respond to general inquiries, and interact with followers in a friendly, respectful, and professional manner.
• Photography and Videography: Take clear, engaging photos and videos during organizational events, training, field visits, campaigns, and other activities.
• Content Organization: Keep photos, videos, captions, and other social media materials properly organized so they can be easily accessed and used when needed.
• Social Media Monitoring: Keep track of activity on the organization’s social media pages, identify common questions and audience feedback, and share relevant observations with the communications team.
• Content Support: Assist in preparing captions, selecting photos, editing short videos, and preparing other materials for social media publication.
• Reporting: Help prepare regular updates on social media activities, audience engagement, and content performance.
• Team Coordination: Work with relevant staff to gather information, document activities, and ensure that photos, videos, and other content accurately represent the organization’s work.
• Brand and Communication Standards: Ensure that online interactions and captured content reflect the organization’s values, communication guidelines, and public image.
• Safeguarding and Confidentiality: Obtain the necessary consent before taking or sharing photos and videos, particularly those involving children and vulnerable individuals. Follow the organization’s safeguarding, confidentiality, and data protection procedures at all times.

Key Deliverables

 Updated social media data and engagement tracking records.

• Regular monitoring of comments, messages, and audience interactions.
• Quality photos and video footage from assigned events and organizational activities.
• Well-organized digital folders containing photos, videos, and other communication materials.
• Periodic updates on social media performance, audience engagement, and feedback.
• Draft captions, edited short videos, and selected photos ready for review and approval.
• Timely documentation of organizational activities for social media and communication purposes.
• Consistent compliance with the organization’s communication, safeguarding, and content approval procedures.

Required Qualifications and Experience

Educational Qualifications

• Currently pursuing or recently completed a diploma or degree in Communications, Marketing, Digital Media, Multimedia, or a related field.
• Basic training or coursework in social media management, photography, videography, or digital communication is an advantage.

Experience

• Experience with social media platforms such as Facebook, Instagram, TikTok, LinkedIn.
• Experience using a smartphone or camera to take photos and record videos.
• Basic skills in collecting information and maintaining records.
• Experience managing social media pages or interacting with online audiences is an advantage.
• Previous internship, volunteer work, or involvement in communication and media activities is desirable but not mandatory.

Preferred Qualifications and Competencies 

• Basic understanding of social media engagement and performance measures, such as reach, impressions, likes, shares, and audience growth.
• Familiarity with tools such as Canva, CapCut, or similar applications for creating and editing content.
• Ability to take clear photos and videos, with an interest in improving photography and videography skills.
• Good written communication skills and the ability to interact positively with different audiences.
• Attention to detail when collecting data, organizing files, and preparing reports.
• Creativity, curiosity, and willingness to learn new social media tools and techniques.
• Ability to work well with a team and participate in both office-based and field-based activities.
• Good judgment when handling sensitive information and documenting the experiences of community members and beneficiaries.
• Fluent in English Language, Afaan Oromoo and/or Amharic is an advantage.

Core Performance Indicators

The intern’s performance will be assessed based on the following:

• Accuracy and consistency of social media data collection and reporting.
• Timeliness and quality of responses to comments and messages.
• Quality and relevance of photos and videos captured during assigned activities.
• Consistency in monitoring the organization’s social media platforms.
• Proper organization and maintenance of digital media files.
• Timely submission of assigned content and activity reports.
• Compliance with organizational communication, safeguarding, confidentiality, and approval procedures.
• Willingness to learn, respond to feedback, and improve performance throughout the internship.