Digital Marketing Officer

As part of our ongoing commitment to innovation and digital transformation, we are seeking qualified and competent candidates to join our dynamic team at head office and support our group-wide digital marketing efforts:

• Develop and implement effective digital marketing strategies to promote the company’s products, Service and solutions.
• Manage and grow the corporate company’s online presence through social media, websites, and digital advertising.
• Create engaging content (text, image, and video) tailored for different digital platforms.
• Monitor and analyze campaign performance using tools such as Google Analytics, and SEO (search engine optimization) platforms.
• Coordinate with various departments and businesses to collect product and service updates for promotional purposes.
• Plan and execute email marketing campaigns and track engagement metrics.
• Support brand visibility through targeted campaigns.
• Regularly report on KPIs and recommend optimizations based on data insights.

Place of Work: Addis Ababa, Panafrica Geoinformation Services PLC Head Office

Salary: As per the company’s Salary Scale, negotiable based on experience and skills.

Qualifications:

• BA/BSc degree in Marketing, Digital Marketing, Business Administration, Information Technology, or a related field.
• Certification in Digital Marketing is a plus.

Experience:

• Minimum of 2 years of experience in a digital marketing role, preferably in Geographic information system (GIS) sectors.
• Strong command of digital tools and platforms (social media, email marketing, website Content Management software).
• Creative content development skills with an eye for design and branding.
• Strong analytical and reporting skills.
• Knowledge of current digital marketing trends and best practices

Gender: Both male and female applicants are encouraged to apply.