Terms of Reference (ToR) for Production and Transmission of 3 (three) Weeks TV Program to be broadcast in Amharic and Afaan Oromo Languages.

1. Introduction

Ethiopian Center for Disability and Development (ECDD) is an Ethiopian Development Organization established in 2005 and registered at Agency for Civil Society Organizations as Ethiopian Development Organization with Certificate no. 0321 under the Proc. No. 1113/2019.

ECDD is working with other organizations to promote and facilitate the inclusion of persons with disabilities and disability issues in mainstream service delivery and development programs envisioning an Inclusive Ethiopia where persons with disabilities exercise the same rights and have access to the same services and opportunities enjoyed by other citizens.

With the support of The Leprosy Mission International Ethiopia (TLMI-E), ECDD is currently implementing a consortium project entitled “We are Able!” in four Woredas of East Hararghe Zone in Oromia National Regional State, Dire Dawa City Administration, Harari National Regional State and three Sub Cities of Addis Ababa City Administrations. The project was designed to strengthen Civil Society Organizations (CSOs) and Organizations for Persons with Disabilities (OPDs) in their lobby and advocacy for sustainable and inclusive access to basic resources, contributing to improved food security. In this regard, ECDD is seeking a media company/Consultant media professional to produce and broadcast a three-week TV program with a minimum of 1 & half (1/2) hours duration. This initiative aims to advocate for inclusive food security, engage public authorities, and highlight the rights of persons with disabilities, with a particular focus on women and inclusive development at the national level.

2. Objectives of the TV Program

The TV program will:

• Aware persons with disabilities regarding their disability rights, entitlements to basic resources, mainstream services and access to inclusive food security programs managed by the government
• Raising awareness about the significant barriers faced by women and girls with disabilities is crucial as they often encounter challenges in accessing education, skills training and employment opportunities. Provide awareness on the physical barrier they encounter in schools, hindering their learning opportunities. Promote inclusive education as overcoming these obstacles and ensuring equal opportunities for all. Indicate barriers to access inclusive food security/ livelihoods for persons with disabilities, along with its way forwards for inclusive livelihoods.
• Support partner service providers recognizing that persons with disabilities have unmet needs for inclusive food security.
• Support public authorities to bring the issue of persons with disabilities into their agendas; and strengthen cooperation between OPDs and public authorities.
• Initiate other stakeholders to include persons with disabilities in their plans and implementation of livelihood programs.
• Evaluating the impact of radio and TV talk show program produced and transmitted in previous years, promoting disability rights, entitlements to basic resources and access to inclusive food security programs.

3. Target groups

• Persons with disabilities and Organizations of Persons with Disabilities (OPDs).
• Public and private food security project implementer.
• Disability-inclusive livelihood policy makers.
• Stakeholders from government sectors.
• Religious leaders

4. Duration of Transmission & Target Areas:

The media company/ Consultant media professionals are responsible to produce and broadcast a three-week TV talk show program, with a minimum of 30 minutes per week, to be transmitted in Amharic and Afaan Oromo languages with a sign language transcription. The program will be aired in Oromia regions and Harari Regions and Addis Ababa, and Dire Dawa City Administrations (Deder, Haromaya, Babile, Gursum Woredas) and will focus on advocating for inclusive food security and the rights of persons with disabilities, with a particular emphasis on women and inclusive development at the national level.

5. Deliverables/ Outputs

• Detail technical (showing detail methodologies applicable to the task) and financial proposal
• Recordings of agreed amount of TV talk show programs with a flash disk (including soft and hard copies of the script)
• Final report on audience coverage (including estimated number of people reached) at the end of the sessions showing detailed information on broadcasted programs.

6. Roles and responsibilities of both parties

6.1. ECDD:

• Consult the media firm/consultant media professional, and provide input at all stages of the process, as necessary
• Monitor the whole process of the TV talk show program production and transmission
• Provide all the necessary support to the realization of the TV talk show program production as per the contractual agreement
• Pay the agreed amount of remuneration to the contracting firm, deducting taxes.

6.2. The media firm/Consultant Midia Professional:

• Ensure that all the processes are ethically sound (e.g., abiding by the Safeguarding Policy of ECDD; obtaining written consent from the cast members/actors/persons with disabilities that will be part of the productions)
• Ensure that adequate and qualified professionals are engaged throughout the process of the program.
• Seek feedback and incorporate it for the final production
• Develop TV talk show program in Amharic and Afaan Oromo languages with a total of six weeks of programs (at least 30 minutes for each program), with interpretation of Sign Language and Sub-titles
• Broadcast the TV talk show program during prime time
• Responsible for informing the exact time of transmission for the ECDD team.
• Submit recordings with a flash disk (including soft and hard copies of the script) within 5 days after the transmission of each program
• Submit final report at the end of the TV talk show program production, showing detailed information on the broadcasted TV talk show program, including viewers’ feedback
• The Transmission/broadcasting program will be on ETV/Fana Television at national level.

7. Mode of Payment:

• 40% upon signing of the contract and submission of an inception report
• 60% upon satisfactory completion and delivery of deliverables and acceptance

by ECDD.

8. Requirement (Eligibility: Required Capacity and Skills):

Media companies/Consultant media professionals having the following competencies/skills and capacities are eligible to apply for this short-term consultancy service.

• Profound knowledge and experience on disability and disability inclusion strategies, in disability related TV talk show program production and transmission; Media and Communication;
• Strong background and a minimum of 5 years’ experience in producing and transmitting TV talk show and radio programs;
• Have a valid license and VAT Certificate
• Commitment to meet the deadlines, with enough resources and professional team to make necessary logistical arrangements.
• Proven experience in developing/producing and transmitting issues related to barriers to access inclusive food security/ livelihoods for persons with disabilities.
• Media companies/consultants with persons with disabilities are highly encouraged to bid.