TERMS OF REFERENCE: Production of Advisory Video for Dairy Farmers’ School Service Providers

TERMS OF REFERENCE

Production of Advisory Video for Dairy Farmers’ School Service Providers

Preamble

This ToR is developed to invite interested companies to participate in a bidding process for the production of advisory video on lactation curve. The video production is part of the Bridge+ project implemented by a collaborative effort of PxD, SNV and Wageningen University. SNV and PxD are partnering to provide customized dairy advisory services that target the gestation stage of the cow, and improve milk yield through targeted interventions. The process will include group formation activities and targeted interventions through in-person extension (providers), print media (hand outs) and mobile phone based advisory services.

About PxD and SNV

Precision Development (PxD): PxD is a US-based NGO that specializes in delivering mobile-based agricultural extension services. PxD is pioneering a new model for agricultural extension: delivering to farmers personalized agricultural advice through their mobile phones with the goal of improving the well-being of 100 million smallholder farmers through increased adoption of modern farming practices and improved yields. PxD, jointly with its Consortium Partners, has been implementing a project entitled “Strengthening Digital Agricultural Advisory Services (DAAS)’’, of which PxD has been implementing the direct-to-end-user component of the project with a focus on the dairy use case.

Netherlands Development Organization (SNV): SNV is a not-for-profit international development organization that makes a lasting difference in the lives of people living in poverty by helping them raise incomes and access basic services. In Ethiopia SNV is working in the agriculture, energy and water, sanitation and hygiene sectors to make a lasting difference in people’s lives. One of the projects SNV is implementing in Ethiopia is called Building Rural Income through the inclusive Dairy business Growth in Ethiopia (BRIDGE+). The BRIDGE + project which is implemented by the consortium of SNV Ethiopia and Wageningen University and Research (WUR) works on all components of the dairy value chain, from production up to end market, including consumption of nutritious food.

Objective of the advisory video

SNV has recruited and trained service providers with the aim of providing in person support to the identified farmers. These service providers are composed of Artificial Insemination Technicians (AITs), Development Agents (DAs), cooperative technical staff, private agents, or SNV project field staff. This advisory video production primarily targets these service providers.

The video advisory is aimed to be used as a knowledge refresher and reference material for the service providers. The service providers will use the advisory videos in training sessions and for farmers during monitoring.

Content for the advisory video

PxD and SNV will provide the content for the advisory video. The content will be in English and orientation will be given to the production contracting company. The content of the advisory video will fully focus on all the issues within, with a special focus on areas responding to the information needs of the service providers and of the farmers. The video is expected to have a combination of audio/narration and visual contents. The contracting company is expected to produce a video script solely based on the content provided by PxD and SNV.

Video production site

The video production will take place in selected households from one of the SNV BRIDGE+ project clusters/intervention areas. Filming will be conducted across five regions:

• Amhara Region
• Oromia Region
• Tigray Region
• South Ethiopia Region
• Sidama Region

The selected cluster, woredas and household for the video shooting will be communicated at a later stage.

Medium of communication

The advisory video will be produced in three languages:

• One copy in Amharic with English subtitle
• One copy with Oromiffa
• One copy with Tigrigna

Final video file format

The advisory video to be produced should be submitted in mp4 file format. The file format is expected to work on android software (mobile phone) and windows operating system (computer).

Time frame for the video production

The whole advisory video production is expected to take a total of 40 calendar days which will be effective from the date of the signing of the contract agreement. However, the Client and the Producer may be obliged to extend the finalization of the contract depending on delays in responding to, for instance, requests for feedback from our partners and/or other unforeseen circumstances.

The activities to be carried out in this time frame include consultation with project owners, script development, inception report and presentation, field visit, video shooting, translation, narration, graphics, editing, post-production, and publishing final outputs.

Deliverables

• The Producer will submit the following as per the timeline set for each of the respective deliverables:
• An inception Report that will include: the implementation strategy, plus a detailed production and post-production schedule for filming process; a draft script for comments by the Client.
• Raw footages captured in selected sites (Amhara, Oromia, Tigray, South Ethiopia, Sidama Region)
• Capture on video the best practices, testimonials, and essential elements of lactation curve- based intervention processes.
• First cut of the advisory video for comment.
• A presentation of the Advisory Video to the Client Team.
• High quality four copies of the advisory video
  • 10-min advisory video in Amharic
  • 1-min highlight video in Amharic with English subtitles (for social media)
  • 10-min advisory video in Oromiffa with English subtitles
  • 10-min advisory video in Tigrigna with English subtitles
• All footages of the video shooting

N.B. For the field level activities, PxD will cover air and field level transportation costs for the video production team.

Other issues to be considered

• Interested companies should submit company license, commercial registration certificate, Renewed license certificate, VAT registration certificate and TIN certificate.
• Interested companies should submit 2 sample high quality documentary films or advisory videos, preferably in the dairy sector.
• The advisory video will be checked against PxD’s communication policy before final publishing.
• When completed, Precision Development (PxD) is copyright holder of the final advisory videos and all video footage.

Proposal submission :

Interested companies are expected to submit

• A technical proposal covering all the steps in the video production (script writing, field visit, translation, narration, editing and publishing)
  • The technical proposal should also include the organization’s capability to carry out the project in terms of the services it offers, equipment used for the full production of films and its human resource composition.
  • A budget proposal and the cost items to be included are:
    • Script writing, field visit, translation, narration, editing and publishing.
    • The budget proposal should be prepared in birr.