Categories: Vacancies, June 2026

Regional Distributors

Duty Station: Addis Ababa, Ethiopia

Organization: Kegna Beverages Share Company

Deadline: May 5, 2025

Job Description

Kegna Beverages Share Company is the company which is under formation and working hard to engross in the Beverage Industry of Ethiopia that is incredibly untapped yet and fast growing.

The Company, officially endorsed on 04 March 2017 by the recommendation and promoter Committee selection of the Public Private Partnership Council of the Oromia Regional State. The promoter committee has been in contact since then frequently on the formal establishment of Kegna Beverages and on fulfilling local legal requirements of company formation, finalizing multiple discipline viability tests and studies and ground preparation for the official launching and foreign direct investment search, and approaches.

Kegna Beverages Share Company officially launched on 01 April 2017 at the Oromo Cultural Center at the Presence of higher Oromia Regional State Officials, Bank Representatives, Local Investors, invited Foreign Investors, Invited guests and Medias. The multiple studies which are mostly finalized as of now (Feasibility Study, Civil and Construction works assessment, Geotechnical, hydrology and topography analysis) on the primarily selected site of the production are finalized and ready to show the picture of the investment as of now.

Our vision is Aspiring to become one of the leading beverage companies in Ethiopia and beyond by 2040.

Role Description

Regional Distributor Manager is responsible to manage officially assigned distributors/agents of the company in his/her respective region

Reports To:

Manager, Distribution

Responsibilities

  1. Identify the distribution gaps and business expansion opportunity, and actively look out for new distributors.
  2. Gathers inputs from a capability and competencies perspective to identify the right distributors of the future
  3. Monitors plans and execution on appointment, account set-up development, transition and termination in relation to distribution ship
  4. Assists in providing analysis for the route-to-market framework with clear requirement of distributors and sub
  5. Searches and identify potential distributors or Sub Distributors for decision making
  6. Works closely with Regional Sales Managers and distributors on trading terms & promotional program to Sub Distributors
  7. Assists sales team in identifying and securing the list of outlets as Sub Distributors as per route-to-market plans and maintaining high standards of outlet execution and service
  8. Performs other similar tasks as assigned by the immediate
Education
  • MA/MSC/BA/BSC in Marketing Management/Sales Management or related fields of study
Experience
  • 4/6yrs of experience in sales management in Beverage
Skills
  • Strategic thinking
  • Sales distribution
  • Sales management
  • Emotional maturity
  • Strong influencing and persuasion ability
  • Strong decision-making skills
  • Strong customer orientation
  • Computer literate in especially business applications.

 

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