REFERENCE (TOR) TO RECRUIT A CONSULTANT of the assignment: knowledge, learning and communication materiel development and generate

Introduction

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses, and civil society, we aim to transform food systems so that they deliver more nutritious foods for all people, especially the most vulnerable.

 

Background

GAIN contributes to the fight against malnutrition in Ethiopia by implementing innovative and sustainable models that improve access to safe, affordable, and nutritious foods for communities vulnerable to malnutrition. One of GAIN’s ongoing initiatives in Ethiopia is the “Economic Growth Through Fruit Transformation” project. This initiative focuses on developing safe and nutritious fruit products, with a particular emphasis on papaya processing, especially drying techniques.

The project is implemented in collaboration with various partners from the private and public sectors, including academic and research institutions. It aims to develop innovative models across the fruit processing value chain and enhance marketing strategies for processed products. These efforts are targeted toward the future delivery of safe, affordable, and nutritious products to vulnerable communities and beyond thereby contributing to both nutritional and economic outcomes. To ensure the achievement of expected results, the project tests, pilots, and demonstrates multiple innovative models across the fruit value chain in close collaboration with value chain actors at different levels. The results from the models lay the groundwork for further scaling efforts.

Throughout the implementation process, we identified key learnings, best practices, opportunities, and challenges across the fruit value chain, focusing on the thematic areas including:

• Agro-processing,
• Market access and demand generation,
• Enabling environment creation and
• Capacity building and skills transfer to ensure long-term sustainability.

This assignment aims to professionally develop, refine, and document these insights and successful models. The final deliverable will serve as evidence to guide the development of a scaling-up strategy and plan future expansion, as well as support the dissemination of project outcomes.

Objective

General objective:

• To develop and refine learning materials, articles, success stories, photos, and videos based on project documents, implementation processes, and events.

3.2. Specific objective (Aim for 3-5 objectives):

• To develop learning materials as evidence documents, including articles, success stories, and other short and ready-to-print/publish materials using secondary sources such as project reports, findings, outcomes, and other project documentation.
• To produce photos, videos, and articles from events as event reports/publications.
• To prepare ready-to-print materials for events and other communication tools and messages.
• To develop short videos and photo documentation as a visual record of each key milestone in the project implementation process.

Scope of the assignment

The scope of this assignment focuses on the development of knowledge, learning, and communication materials derived from existing project documents’ implementation processes and experiences. These materials and documentation will be generated across the project areas, implementation partners, key stakeholders, and the donor, to produce and refine evidence-based documents to support the dissemination of evidence and scaling-up strategies.

The project’s target area includes Oromia, Sidama, Southern Ethiopia, and Addis Ababa. The key project stakeholders include farmers, transporters, food processors, dealers, retailers, manufacturers, public and private institutions/ training centers, and government sectors at different levels.

 

Tasks and Responsibilities of the Consultant

The consultant’s responsibilities include the following:

• Develop an inception report and plan
• Review the existing project documents including written and visuals
• Identify the gap in knowledge and learning information to complement primary sources from the partners and stakeholders at the target regions.
• Deliver the knowledge and learning materials including written, visual, and audiovisuals for review and feedback
• Deliver the final version material /document based on the GAIN response.

MAJOR DELIVERABLES

No	Deliverables	Date Deliverable Due
1	Submission of an inception report	1st week of August
2	Submission of draft 15 learning/evidence/advocacy material for review and confirmation	4th week of October (possible to submit gradually to deliver all the drafts by the 4th week of October)
3	Submission of final 15 learning/evidence/advocacy material	4th week of November (possible to submit gradually to deliver all the drafts by the 4th week of November)
4	Submission of final edited photos and videos and event report (non-technical report )
4.1.	Agro-processing new joiner interest raising exhibition photos at Hawassa or Arbaminch, or Welayita Sodo	2nd week of August or 2nd week of October
4.2	Loose product market launching event photos at Addis Ababa	1st week of September
4.3	Papaya farmer to market level video and photos from Zeway area or the Hawassa area	3rd week of August
4.4	TruLuv ( at Addis Ababa) processing short shoot edit and finalized as a full video – two videos ( 5-10 minute videos), one with Brand and the other without Brand. This is from the existing photos	1st week of August
4.5	Solar dry manufacturing learning video ( as SBCC audio visual material) at Addis Ababa	3rd week of September
4.6	Product launching event photo at Addia Ababa	2nd week of September
4.7	Project learning/ finding dissemination event at Addis Ababa- photos and event report	3rd week of October
4.8	Project closing event record photos and event report at Addis Ababa	2nd week of December

Responsibilities of GAIN

• Provide relevant information, review, and approve documents.
• Communicate about events and other implementation milestones, and schedules that need documentation.
• Communicate with the firm one week ahead of the event for event preparation.
• Facilitate and get permission from partners and stakeholders to access documentation.

2. Reporting line

Report to the project manager and work closely with all project team members, MEL Manager, and Communication Manager.

3. Qualifications

• Research, Promotional, and communication firm with relevant and proven experiences that fit the required assignment.
• The firm is able to provide only one individual professional for the learning and knowledge material developed through the contract period, while it is possible to avail a team for photo and video documentation work.
• Make available one contact person related to the task and deliverable
• The firm must demonstrate excellent communication skills, strong project management expertise, and the ability to coordinate effectively with stakeholders.
• The team has proven proficiency in both English and the relevant local language (specific to the target area) is required, depending on their assignment, with strong verbal and written communication skills. The firm and/or team lead should be familiar with travel to outside Addis Ababa and willing to travel in the three-project region.