Terms of Reference (ToR): To produce We Can Work Program’s Learning Video 14 September 2026

Background

Light for the World is an international non-governmental organization with a long presence in Ethiopia. It has been working in Ethiopia since about 2004 (or even earlier through partners) and officially opened a country office around 2010 to better coordinate its initiatives. Its work is multi dimensional: It does eye health, inclusive education, economic empowerment, rights for people with disabilities, and humanitarian action.

We Can Work Program

• This is one of Light for the World’s flagship more recent initiatives, especially in partnership with Mastercard Foundation. Light for the World Ethiopia, in partnership with Mastercard Foundation and ADF, is implementing the We Can Work Program (2023–2030). Its goal is to enable young women and men with disabilities to access dignified and fulfilling work by 2030.
• It is part of the Mastercard Foundation’s Young Africa Works strategy, which aims to enable 30 million young people (broadly) to find dignified work. We Can Work Program integrates into that broader framework in several African countries.

As part of its learning and visibility strategy, the program will produce short learning video films and photo shoot collections to highlight key pillars of the initiative.

2. Objective

The primary objective of this assignment is to produce a high-quality learning Video focused on We Can Work Program. The video learning stories should effectively communicate key information about the program and be produced to a professional standard suitable for Learning, advocacy, awareness, and stakeholder engagement.

Specific Objective of the Assignment

To produce:

• 3 short learning video stories of program participants for pillars outcome (each approximately 7 minutes)
• These outputs will showcase success stories, advocacy efforts, and inclusive practices across the program’s pillars: Skill Development C Employability, Entrepreneurship C Technical Skilling, Disability Mainstreaming, and Advocacy C Systems Change.

3. Target audience of the learning videos

• Donors and Funding Partners: Existing and potential donors will gain insight into the impact of their contributions.

o social media: To advocate about the Person with disabilities voice

• Public: To raise awareness about the empowering Person with disabilities by featuring personal stories of youths positively impacted by the program.

Media: Media institutions can help us extend the message, reach more communities, and amplify our advocacy efforts.

Contents of the Documentary

4. Methodology

The selected production firm is expected to assign a qualified team to produce a high-quality Learning video in close collaboration with Light for the World.

Activities:

Provide a summary of the documentary’s plot, themes, and narrative structure

• Develop a detailed running order
• Carry out video shooting and post-production editing
• Submit draft versions for review and feedback

Incorporate comments and finalize the production

• Deliver the final version by the agreed deadline

5. Scope of Service

The firm is expected to produce 3 learning video stories duration each 7 minute (a total of a 21 – minute). Interview subjects (Participants, partners, and experts) and the core content areas will be coordinated and facilitated by Light for the World team.

6. Timeline and Expected Outcomes

Deliverables:

• A high-quality 3 video stories ( each 7 minute)- 4k video quality
• Compliance with agreed standards and production quality
• Produced in Amharic and English with both have subtitle text.

Proposal submission guideline

All interested firms must submit the technical and financial proposals in separate envelopes. Please look at the following requirements: –

Technical proposal

• Provide a summary of the documentary’s plot, themes, and narrative structure
• The list of equipment’s to be used in the video shootings
• A detailed work plan, including a timeline, key milestones, and deliverables.
• Include the list of experts with academic background, qualifications,
• Valid license, and sample drama work QR code.
• Sample video film work QR code.
  • Proven experience in documentary video production
  • Demonstrated ability to produce audiovisual content related to social behavior change, advocacy, or development
  • Experience working with CSOs, INGOs, or similar sectors (preferred)
  • Strong portfolio of past high-quality audiovisual productions

Financial proposal

• The financial proposal must detail all cost items, including VAT
• All travel, accommodation, and related costs will be covered by the production firm.
• Bidders should submit the total financial proposal only in ETB.
• Valid and renewed business in multi-media production license.