Terms of Reference (ToR): Production of Educational Video Story for IDPD 2026 Campaign- “A Scrapbook of Policy in Practice”

Assignment Title: Production of Educational Video Story for International Day of Persons with Disabilities (IDPD) 2026 Campaign

Video Title: A Scrapbook of Policy in Practice

Duration: 3 Minutes

Background

Light for the World Ethiopia, through its We Can Work Program, plans to produce a short educational video as part of the International Day of Persons with Disabilities (IDPD) 2026 campaign. The video will demonstrate how disability-inclusive policies, advocacy, and economic empowerment interventions contribute to improving the lives and livelihoods of young persons with disabilities.

The story focuses one young entrepreneur with disability who received economic empowerment support through the We Can Work Program and subsequently expanded his business in Addis Ababa. The film will further document how advocacy efforts by youth disability advocates enabled local government authorities to provide a business workspace for Eyob, illustrating the practical implementation of Article 27 of the UNCRPD on Work and Employment.

Purpose of the Assignment

The purpose of this assignment is to engage a qualified video production consultant/company to document and produce a high-quality human-interest video story that highlights disability inclusion, entrepreneurship, advocacy, and policy implementation in practice.

Objective

The overall objective of the assignment is:

To demonstrate how Article 27 (Work and Employment) of the UNCRPD is being realized in practice through youth advocacy, government responsiveness, and entrepreneurship support, while showcasing the empowerment and leadership of young persons with disabilities.

Scope of Work

The consultant/company shall undertake the following tasks:

Pre-production

• Review the concept note and develop a detailed production plan.
• Develop interview flow, filming schedule, and shot list.
• Coordinate with Light for the World Ethiopia and beneficiaries regarding filming arrangements.
• Obtain informed consent from interviewees before filming.

Production

• Conduct field filming at the beneficiary’s workplace in Addis Ababa.
• Record interviews with:
• • One young person with disability (primary storyteller) in Addis Ababa
  • One Youth Advocate (secondary storyteller) in Addis Ababa
• Capture high-quality B-roll footage, including:
• • Daily business operations
  • Customer interactions
  • Product displays and transactions
  • Community and marketplace scenes
  • Portrait footage of young person with disability in work and social environments
• Record high-quality audio and video suitable for online and event screening.

Post-production

• Edit footage into a compelling 3 -minute story.
• Integrate subtitles in English and sign language.
• Include organizational branding elements supplied by Light for the World Ethiopia.
• Add appropriate background music and sound mixing.
• Incorporate key campaign messages and call-to-action.
• Submit draft versions for review and incorporate feedback.
• Produce final approved versions in required formats.

Key Messages

The video should communicate the following messages:

• Disability inclusion advocacy creates real opportunities when implemented at community level.
• Youth advocacy can influence systems and services to become more responsive and inclusive.
• Economic empowerment enables young persons with disabilities to build sustainable livelihoods.
• Persons with disabilities are active contributors to local economic development when barriers are removed.

Deliverables

The consultant/company shall provide:

• Detailed production plan and shooting schedule.
• Raw video footage and photographs captured during production.
• First edited draft for review.
• Final edited video (3 minutes), which has subtitles in English and sign language.
• Final video files in 4k -resolution MP4 format.
• All source and editable project files.

Duration of Assignment

The assignment is expected to be completed within 10-15 working days from the date of contract signing, including filming, editing, review, and final submission.

Required Qualifications

The consultant/company should possess:

• Proven experience in video production and documentary storytelling.
• Experience producing development, humanitarian, or social impact videos.
• Strong filming, editing, and storytelling skills.
• Access to professional video, lighting, and audio recording equipment.
• Experience working with person with disabilities and disability inclusion projects is an advantage.
• Ability to deliver 4k video-quality outputs within agreed timelines.

Proposal Requirements

Interested consultants/firms should submit technical and financial proposals separately.

Technical Proposal (weights 70%)

• Understanding of the assignment.
• Write Proposed methodology and work plan.
• List Team composition and roles.
• List Equipment to be used for the assignment
• Attach at least 3 Relevant work references from clients.
• Your previous similar work sample videos of QR code or links.
• Attach business license in multimedia production/ communication/ video production.

Financial Proposal (weights 30%)

• Detailed budget breakdown.
• Professional fees.
• Production-related costs.
• Applicable taxes.
• Attach business license and TIN certificate in multimedia production/communication.