Terms of Reference (TOR) for Hiring a Social Media Boosting Company at TIMRAN Ethiopia

About TIMRAN

TIMRAN is a civil society organization established in March 2020 to enhance women’s participation in politics and public decision-making. TIMRAN’s vision is to see Ethiopia as a country where women take their legitimate space in public decision-making and the nation’s political affairs. Our mission is to work towards enhancing Ethiopian women’s active engagement in political and public leadership to ensure their constitutional right to equal participation in the nation’s political, social, and economic undertakings. TIMRAN is functioning in all regions of Ethiopia with the head office in Addis Ababa.

Position Summary

TIMRAN is currently implementing a project titled “Women Count for Peace: Promoting the Participation, Representation, and Leadership of Women in Peacebuilding Processes in Ethiopia”. This project aims to increase women’s participation, representation, and leadership in conflict resolution and peace-building processes in the Amhara Region. The project will address the challenges of limited participation, representation, and leadership of women in peace processes by providing capacity development support to women’s organizations and their leadership, media engagements, and advocacy campaigns, and fostering cross-regional collaboration to overcome key structural and social barriers that hinder the meaningful participation of women, in alignment with the UNSC Resolution 1325 and the WPS (Women Peace and Security) Agendas.

As part of this initiative to accelerate social media advocacy, TIMRAN seeks to hire a social media boosting company to enhance its online presence, increase engagement, and amplify its social media advocacy efforts. By leveraging the company’s expertise, TIMRAN aims to reach a wider audience and drive support for its cause through effective social media outreach.

Key Responsibilities

• Identify and target the relevant audience.
• Actively engage with the audience through comments, likes, and shares.
• Work to grow TIMRAN’s social media accounts with quality.
• Monitor and assess the effectiveness of each post through social media analytics and engagement metrics such as likes, shares, comments, etc.
• Provide a report on social media growth, engagement, and the success of the posts, offering recommendations for improvement.
• Change the Telegram Page of TIMRAN to a Premium Account.
• Boost 15 posts that will be posted on TIMRAN’s Telegram, Facebook, and LinkedIn pages. Each boost will remain active for 20 days.

Qualifications and Skills

• Proven track record of managing and growing social media accounts for CSOs.
• Ability to use analytical tools to track social media performance and suggest data-driven improvement.
• Strong understanding of boosting strategies across platforms especially Telegram, Facebook, and LinkedIn to increase post visibility and reach.
• Ability to think critically and creatively to address challenges related to low engagement or reach on social media
• Strong organizational skills to handle multiple platforms and posts while ensuring timely reporting and boosting.