Social Media Specialist | Addis Ababa

Kegna Beverages Share Company is the company which is under formation and working hard to engross in the Beverage Industry of Ethiopia that is incredibly untapped yet and fast growing.

The Company, officially endorsed on 04 March 2017 by the recommendation and promoter Committee selection of the Public Private Partnership Council of the Oromia Regional State. The promoter committee has been in contact since then frequently on the formal establishment of Kegna Beverages and on fulfilling local legal requirements of company formation, finalizing multiple discipline viability tests and studies and ground preparation for the official launching and foreign direct investment search, and approaches.

Kegna Beverages Share Company officially launched on 01 April 2017 at the Oromo Cultural Center at the Presence of higher Oromia Regional State Officials, Bank Representatives, Local Investors, invited Foreign Investors, Invited guests and Medias. The multiple studies which are mostly finalized as of now (Feasibility Study, Civil and Construction works assessment, Geotechnical, hydrology and topography analysis) on the primarily selected site of the production are finalized and ready to show the picture of the investment as of now.

Our vision is Aspiring to become one of the leading beverage companies in Ethiopia and beyond by 2040.

Role Description

We are looking for talented Social Media Specialist, who will be responsible for creating and managing content across all social media platforms, including Facebook, Instagram, and Twitter, to build audience engagement and enhance customer relationships. This role includes monitoring site metrics, responding to audience interactions, and overseeing creative design.

Reports to: Digital Marketing Manager

Responsibilities

1. Manage the social media publishing calendar to ensure consistent and timely content delivery.
2. Monitor Kegna’s social media accounts and respond to comments, messages, and inquiries promptly and professionally.
3. Foster online communities around KBSC’s beer brands by engaging with followers and promoting user-generated content.
4. Stay informed on industry trends, hash tags, and best practices across platforms.
5. Analyze social media metrics, providing regular reports on follower growth, engagement rates, and campaign effectiveness.
6. Recommend strategies for maximizing reach and engagement tailored to each platform.
7. Assist in the execution of marketing campaigns in collaboration with the graphics designer and digital marketing manager.
8. Conduct competitor analysis to provide insights for marketing strategies.