Content Writer | Addis Ababa

Kegna Beverages Share Company is the company which is under formation and working hard to engross in the Beverage Industry of Ethiopia that is incredibly untapped yet and fast growing.

The Company, officially endorsed on 04 March 2017 by the recommendation and promoter Committee selection of the Public Private Partnership Council of the Oromia Regional State. The promoter committee has been in contact since then frequently on the formal establishment of Kegna Beverages and on fulfilling local legal requirements of company formation, finalizing multiple discipline viability tests and studies and ground preparation for the official launching and foreign direct investment search, and approaches.

Kegna Beverages Share Company officially launched on 01 April 2017 at the Oromo Cultural Center at the Presence of higher Oromia Regional State Officials, Bank Representatives, Local Investors, invited Foreign Investors, Invited guests and Medias. The multiple studies which are mostly finalized as of now (Feasibility Study, Civil and Construction works assessment, Geotechnical, hydrology and topography analysis) on the primarily selected site of the production are finalized and ready to show the picture of the investment as of now.

Our vision is Aspiring to become one of the leading beverage companies in Ethiopia and beyond by 2040.

Role Description

We are looking for Energetic Content Writer, who plays crucial role in crafting and compelling valuable content that resonates with target audiences and achieves business objectives. This position involves researching topics, writing clear and concise copy, and adhering to brand guidelines and style standards.

Reports to:

• Digital Marketing Manager

Responsibilities

1. Develop a range of topics that align with Kegna’s digital marketing strategy, ensuring content resonates with the target audience.
2. Write engaging and creative narratives that capture the essence of the topics, emphasizing Kegna’s brand narrative, products, and values.
3. Collaborate with the marketing team to create content that aligns with marketing initiatives to maximize impact.
4. Ensure all written content is optimized for SEO and tailored to the appropriate platform.
5. Work with other departments to craft stories that highlight company achievements, CSR initiatives, or employee highlights.
6. Attend events and marketing initiatives to capture narratives firsthand and create compelling stories for digital channels.
7. Identify opportunities to enhance Kegna’s marketing activities through timely content that capitalizes on each marketing effort.