- Business: Heineken Ethiopia
- Working in: Commerce
- Doing: Sales – Trade Marketing
- Contract: Permanent
Key Responsibilities
STRATEGIC MINDSET
- Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations
- Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance
RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING
- Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
- Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
- Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.
BUDGET MANAGEMENT
- The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market
PROJECT EXECUTION AND MANAGEMENT
- Design strategy focused on attracting, developing and retaining customers.
- Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market
- Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI
LEADERSHIP
- Provide leadership and expertise that establishes credibility with business partners and increases the focus on draught
- Drive the opco results on draught, influencing the sales team via an indirect reporting
STAKEHOLDER MANAGEMENT
- Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing)
- Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included
Job Requirements
Experience and Skills
- 5 years and above experience in the relevant field
Prior experience in the following areas would be enabling:
- Sales
- Trade Marketing
- Marketing
- Project Management
- Finance
Education
Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable:
- Economics, Finance, Accounting, Business or Marketing