Senior Trade Marketing Brand Manager

• Business: Heineken Ethiopia
• Working in: Commerce
• Doing: Sales – Trade Marketing
• Contract: Permanent

Key Responsibilities

STRATEGIC MINDSET

• Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations
• Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance

RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING

• Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
• Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
• Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.

BUDGET MANAGEMENT

• The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market

PROJECT EXECUTION AND MANAGEMENT

• Design strategy focused on attracting, developing and retaining customers.
• Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market
• Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI

LEADERSHIP

• Provide leadership and expertise that establishes credibility with business partners and increases the focus on draught
• Drive the opco results on draught, influencing the sales team via an indirect reporting

STAKEHOLDER MANAGEMENT

• Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing)
• Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

• 5 years and above experience in the relevant field

Prior experience in the following areas would be enabling:

• Sales
• Trade Marketing
• Marketing
• Project Management
• Finance

Education

Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable:

• Economics, Finance, Accounting, Business or Marketing