Route to Market Specialist
Location: Addis Ababa, Ethiopia
Company: East Africa Bottling Share Company (Ethiopia)
Deadline: April 22, 2026
Job Description
An exciting vacant position has arisen at East Africa Bottling Share Company – Ethiopia for the role of Route to Market Specialist . East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employs people who are prepared to work with passion and focus. The position is structured to report to the Country Lead: Route to Market.
Key purpose statement
To drive effective and efficient Route to Market (RTM) execution across Ethiopia by optimizing distribution networks, customer coverage, and resource allocation to ensure product availability, cost efficiency, and sales growth. The role ensures accurate data management, robust performance tracking of distribution partners, and continuous improvement of RTM models through analysis, simulation, and cross-functional alignment, enabling sustainable business growth and strong market execution in a dynamic FMCG environment.
Key Duties & Responsibilities
- Operational Performance:
- Regularly review Operational KPI performance – Ordered vs Delivered; Adequate Stock Levels are maintained.
- Distribution partners sustainability is monitored through : Monthly/Quarterly P&L reviews. DOSA Audits and action plans
- Accurate Data for Business Modelling:
- Ensure that all customer master data related to sales is maintained accurately, contributing to more reliable business reporting and decision-making.
- Efficient Customer Visit Scheduling: (Deliveries/Van Sell)
- Achieve optimized resourcing and sequencing of customer visits, contributing to cost-effective operations and streamlined route management.
- Improved RTM Initiatives:
- Provide well-evaluated RTM proposals that lead to better business outcomes in terms of sales, customer engagement, and promotional effectiveness.
- Successful RTM Model Implementation:
- Ensure that RTM simulations result in feasible and successful implementations that align with business goals and market demands.
- Business RTM Model Application:
- Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change.
- Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.
- RTM Setup Evaluation and Optimization:
- Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives.
- Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.
- Simulation and Feasibility Testing:
- Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation.
- Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.
- Cross-Functional Alignment:
- Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels.
- Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.
Continuous Improvement:
- Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes.
- Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.
Skills, Experience & Education
- Education : Bachelor’s degree in marketing, Logistics & Supply Chain Management, Business Management or related field of studies .
Experience: 3–5 years of experience in Logistics / Sales within an FMCG environment
- Experience in applying RTM principles to optimize sales operations would be advantageous
- Advanced proficiency in Microsoft Excel and experience with routing and logistics software
- Skills
- Proficient in maintaining large datasets, ensuring accuracy and consistency for reporting and analysis
- Strong understanding of RTM models, with the ability to apply and interpret these models in a commercial setting
- Ability to evaluate and recommend optimal RTM solutions based on market, product, and customer needs
- Advanced skills in Excel for data analysis and modeling, including proficiency with routing and logistic software
- Strong problem-solving skills, with the ability to identify inefficiencies and recommend practical solutions
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
Applicants must be Ethiopian nationals.
