Regional Sales Manager

Regional Sales Manager Job at East Africa Bottling Share Company (Ethiopia)

Location: Country Wide, Ethiopia

Company: East Africa Bottling Share Company (Ethiopia)

Deadline: September 10, 2025

Job Description

East Africa Bottling S.C., a subsidiary of Coca-Cola Beverages Africa and the exclusive bottler of Coca-Cola products in Ethiopia, is pleased to invite passionate and qualified candidates to apply for the position of Regional Sales Manager. The successful candidate will report directly to the Sales Director.

Key Purpose

The Regional Sales Manager is responsible for driving sustainable business growth and market share within the assigned region by developing and executing effective sales strategies, leading and motivating the sales team, and building strong relationships with key customers, distributors, and stakeholders. The role ensures the achievement of sales targets, operational excellence, and customer satisfaction, while aligning regional performance with the company’s overall strategic objectives.

Key Duties & Responsibilities

Sales Leadership Responsibilities:

Deliver business performance and profitability –by developing and executing customer- and channel-specific plans, optimizing pack margins, leveraging market insights, and ensuring the effective implementation of promotional programs and national initiatives.
Lead and develop the sales organization by monitoring performance, providing coaching, implementing sales force effectiveness tools, and ensuring alignment of remuneration, segmentation, and customer management practices.
Drive execution and continuous improvement by managing RED systems, cold drink equipment requirements, merchandising, and automation initiatives, while closing performance gaps in collaboration with cross-functional and specialist teams.

Sales Execution:

Drive revenue growth and channel strategies by developing and executing customer- and channel-specific plans, optimizing pack margins, leveraging market insights, and ensuring the effective implementation of promotional programs and national initiatives.
Lead sales execution and customer engagement through strong sales force leadership, resource allocation, trade visits, quarterly business reviews, and building strategic customer relationships to unlock business growth opportunities.
Ensure operational excellence and competitive advantage by overseeing asset care, demand planning, project execution, and competitor monitoring, while maintaining high standards of performance and accountability across the districts.

Skills, Experience & Education

First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies
A minimum of 5 years relevant work experience in Sales and Marketing of which 3 years on managerial position.
Must have valid minimum Auto / Dry 1 driving license.
Hands-on experience as a Sales in Fast Moving Consumer Goods environment is advantageous.
Proven ability to effectively manage teams.

At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.

Applicants must be Ethiopian Nationals.