Provision of Consultancy service to conduct E-Learning Course Development and Deployment

1. About Amref Health Africa:

Amref Health Africa is the largest African-based and led international health development organization serving over 30 million people annually across 35 countries in sub-Saharan Africa. Strategically engaging with communities, governments, and local partners for the past 65 years, we work through our European and North American network of sister organizations on program implementation, advocacy, fundraising and partnership. Our subsidiaries include Amref Flying Doctors, Amref Enterprises Limited, and the Amref International University.

Our organization is driven by its vision to bring lasting health change in Africa and its mission to catalyze and drive community-led and people-centered health systems while addressing social determinants of health. Amref believes that the power to transform Africa’s health lies within its communities and therefore strives to ensure that health systems are functioning at an optimal level and communities are empowered to hold these systems accountable for the delivery of high-quality and affordable health care.

Amref has been active in Ethiopia since the 1960s and became fully operational as of 2002. We have been partnering with the Ethiopian government and local communities to co-create solutions and implement diverse health and development project portfolios throughout the country for over twenty years. Aligning with the national Health Sector Transformation Plan II (HSTP II), we work to ensure health equity by serving women and children, reaching the most disadvantaged, inaccessible communities including pastoralist communities and placing an emphasis on youth development.

Our programs are designed to support community level interventions while strengthening health systems at the regional and national levels. With an integrated and multi-sectoral approach, Amref strategically addresses cross-cutting issues through these programmatic focus areas. For more information, visit our website www.amref.org.

1.1 Background

Digital learning is becoming an essential component of modern education and capacity building. To address diverse learning needs, our organization seeks to develop and deploy an interactive e-learning course. This course will be designed to ensure accessibility, scalability, and relevance for target audiences across different contexts. The initiative aligns with our strategic priorities to strengthen capacity building and knowledge dissemination. The consultant should refer the already available Immunization in practice and HCD manual that have at national level .

2. Objectives

General Objective:

To design, develop, and deploy a high-quality e-learning course.

Specific Objectives:

• Perform instructional content analysis to develop session and content structure
• Develop detailed e-learning course storyboard
• Create interactive digital content (text, video, visuals, assessments)
• Develop e-learning course complying e-learning packaging standard such as SCORM
• Ensure interactivity (at least level 3) and engagement in the e-learning
• Ensure accessibility and mobile compatibility
• Deploy course on an LMS platform
• Pilot e-learning course and refine based on SME feedback

3. Scope of Work

The consultant/firm will be responsible for the following activities:

• Conduct planning and analysis workshops
• Develop course outline and instructional design
• Create multimedia learning materials and assessments
• Test, review, and refine content
• Provide user support guidelines and maintenance plan
• Develop Leap learning content

4. Methodology

The consultant/firm is expected to apply instructional design principles and adult learning theories. The process should be participatory, involving subject matter experts and organizational staff in workshops and review sessions. Prototypes and pilots will be tested with sample learners before final deployment.

The selected consultant will be tasked and expected to the following activities.

E-Learning course development and deployment major activities

1. Web base delivery
2. Planning and Analysis (internal/Workshop)

• Perform instructional content analysis
• Identify target audience
• Choose course format (self-paced, instructor-led, hybrid)
• Develop a course outline or syllabus including session content break down

3. Design – Consultancy

• Apply learning theories
• Build storyboards or prototypes
• Design assessment strategy
• Choose appropriate media and interactivity
• Determine accessibility

4. Content Development (subject matter experts and instructional designer)

• Develop a detailed story board (scripts and content)
• Structure modules, lessons, and units
  • Design slides and visuals
• Embed multimedia (videos, animations, images)
  • Create assessments (quizzes, exams, assignments, discussions)
• Configure assessments and feedback mechanisms
  • Adapt/develop video or screencasts
  • Avail supplementary materials (readings, case studies, datasets)
• Set up discussion forums or communication tools
• Upload content to LMS/platform (PC/Smart phone- Android version)

5. Testing and Review – Workshop

• Conduct internal review
• Pilot the course with a small audience
• Test across devices and browsers
• Collect feedback and refine the content including Fix bugs, broken links, and formatting issues

6. Full course deployment

• Publish course to LMS/platform
• Set up enrolment (open, invitation-only,)
• Monitor initial launch performance

7. Evaluation and Maintenance

• Track learner progress and analytics
• Gather learner feedback via surveys
• Update content as needed
• Moderate discussions and provide support
• Fix technical issues and respond to queries

Leap (IVR/SMS) based learning

• Perform content analysis for IVR/SMS based learning to identify essential knowledge
• Develop a syllabus that shows detailed structure of the leap course
• Develop content for the Leap course
• Develop SMS question and reinforcement
• Record audio for IVR based delivery (both mp3 and wav file)

5. Deliverables

The consultant shall submit the different product produced in the process of e-learning course. These includes:

• Course syllabus
• Instructional content analysis report
• Story board document
• E-course project file (editable version)
• SCORM file of the e-learning course
• e-learning course pilot test report
• The final E-course project file (editable version)
• The final SCORM file of the e-learning course
• Assessment tools for e-learning course
• Leap content
  • Leap learning content
  • Leap audio file
  • Leap SMS content

6. Duration and Timeline

The consultancy is expected to take approximately 45 days. A detailed timeline will be finalized during the inception phase, including milestones for content development, testing, and deployment.

7. Reporting and Supervision

The consultant/firm will report to M&E and digital learning team and regular progress updates will be required, with draft materials reviewed and approved at key stages.

8. Submission of Proposal

Interested applicants should submit a technical and financial proposal including:

• Company/consultant profile
• Relevant experience and sample work
• Proposed methodology and work plan
• Team composition and CVs
• Detailed financial proposal

9. Eligibility Requirements and Technical Specifications

Any interested bidder shall provide, in its submission in response to this TOR, sufficient documentary evidence of adherence to eligibility and minimum qualification criteria detailed below. Amref Health Africa will assess the documents submitted by the applicants in response to this TOR.

A. Preliminary Evaluation Criteria

• Bids will be evaluated based on the criteria below.
• Bids lacking any of the documents below will be considered as non-responsive and therefore will be eliminated at this stage.

No.	Particulars	Marks	Compliant	Non-compliant
1.	Provide a copy Valid License	1 or 0
2.	Provide a copy of Valid TIN/Tax Compliance Certificate	1 or 0
3.	Provide a copy of VAT certificate	1 or 0 1r 0

Note: Bids missing any of the 3 mandatory requirements above will be considered as non-responsive bid and therefore will be eliminated at this stage.

1. Technical evaluation criteria

Dimension	Description	Wt	Score	Remark
Relevant Experience	Proven track record in e-learning development(3) Previous similar assignments completed delivered on time(2) Experience with SCORM/LMS platforms(4) Experience in adult learning/capacity building(3) Flexibility to accommodate changes(1) Consistency in quality of outputs(2)	15
Technical Expertise	Instructional design expertise(6) Multimedia design & production capability(3) Graphic design & video editing(3) Knowledge of accessibility and mobile compatibility(3)	15
Human Resource Capacity	Qualified instructional designers(2) Multimedia developers & graphic designers(1) Subject matter expertise(1) Adequacy of team composition(1)	5
Methodology & Approach	Use of instructional design principles & adult learning theories(4) Participatory approach (SME & staff involvement)(5) Clear piloting & testing strategy(7) Clear maintenance & support plan(4)	20
Infrastructure & Tools	Availability of authoring tools/software(2) Access to LMS platforms(1) Multimedia production equipment(2)	5
Management & Communication	Project management capacity (3) Reporting & documentation plan(2)	5
Work schedule	Work schedule was prepared as Per the ToR	5
	Total Score	70

Note that: The technical proposal should have met the high quality has to get a score of 75% or 52.5/70 of the technical marks.

B. The Financial Proposal

This should be an outline and is indicative only at this stage. Bidders are requested to develop a more detailed budget proposal as part of the final stage of the process.

Description	Amount in ETB
Financial Quotation – Indicative budget to accomplish the task (Detailed cost proposal in ETB for the consultancy)
All Applicable Taxes
Total Amount in ETB

Required Qualifications

The consultant/firm should meet the following requirements:

• Proven experience in e-learning development
• Expertise in instructional design and multimedia production
• Familiarity with LMS platforms (Moodle, Canvas, etc.)
• Strong graphic design and video editing capabilities
• Experience in adult learning or capacity-building programs
• Ability to deliver within agreed timelines and budget