Marketing Officer/Social Marketing

MSI Ethiopia is a leading provider of sexual and reproductive healthcare (SRH) services. We believe that everyone should have the right to choose their own future. Since 1990, we have worked in 11 regions across Ethiopia, delivering high-quality, affordable contraception, safe abortion care, and maternal health services.

As a social business, we use commercial marketing techniques to ensure our life-saving products-from condoms to oral contraceptives and other medication products-are accessible in even the most remote corners of the country.

We recruit talented, dynamic individuals from diverse backgrounds who share our mission and are committed to delivering measurable results. As an equal opportunity employer, MSIE fosters an inclusive workplace where everyone can participate and contribute meaningfully. MSIE is firmly committed to its Code of Conduct, Adult Safeguarding, Child Safeguarding, and Anti-Sexual Harassment policies, which promote equality and safeguarding the welfare of both team members and clients.

Role Purpose

The Marketing Officer supports the execution of integrated marketing activities that drive consumer demand, strengthen brand visibility, and improve retail sell-through of socially marketed products. The role covers social media management, trade marketing, activations, development of marketing materials, and marketing performance reporting, with clear contribution to sales growth objectives.

Key Responsibilities

Integrated Campaign Execution

• Support implementation of multi-channel marketing campaigns across digital, retail, and activation platforms.
• Ensure consistent brand messaging and visual identity across all marketing touchpoints.

Social Media & Digital Marketing

• Manage day-to-day social media content scheduling, engagement, and monitoring.
• Support execution of paid digital campaigns and influencer collaborations.
• Track and report digital performance metrics linked to demand generation and sales uplift.

Trade Marketing & Retail Support

• Coordinate development and deployment of POS materials, pharmacy branding kits, and retailer promotional assets.
• Support retail promotions and monitor field execution of visibility activities in collaboration with the sales team.
• Work closely with sales representatives to align marketing initiatives with priority SKUs and sales targets.

Activations & Consumer Engagement

• Assist in planning and executing consumer activations, outreach campaigns, and promotional events.
• Coordinate activation logistics, materials, and agency partners to drive measurable demand.

Marketing Materials & Reporting

• Coordinate production and distribution of marketing materials across channels.
• Prepare monthly marketing performance and competitor activity reports, including sales impact analysis.

Key Performance Indicators (KPIs)

• Timely execution of integrated marketing campaigns
• Retail visibility coverage and quality of trade material deployment
• Growth in brand reach and engagement across digital platforms
• Measurable contribution to sales growth of priority products during campaign periods
• Improvement in retail sell-through in activation-supported outlets
• Quality and timeliness of marketing and sales performance reporting

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Minimum 3 years’ experience in marketing, preferably in FMCG, pharmaceutical, or social marketing sectors
• Experience in trade marketing, activations, and digital/social media execution
• Strong analytical ability to link marketing activities to sales performance

Key Competencies

• Strong execution and organizational skills
• Commercial mindset with understanding of retail sales dynamics
• Ability to work cross-functionally with sales teams and agencies
• Creative, proactive, and results-oriented approach