Marketing & Business Development Department Manager -Legetafo

Job Title: Marketing & Business Development Department Manager

Location: Legetafo, Oromia, Ethiopia

Position Type: Full-Time

Reports To: Chief Executive Officer

1. Basic Functions

A Marketing Business Development Manager plays a pivotal role in driving the organization’s growth by identifying new business opportunities, building client relationships, and ensuring the laboratory’s services meet industry demands. He/She is tasked with expanding the company’s footprint in the food, beverage & agriculture sector. This involves strategic planning, market analysis, client acquisition, and collaboration with internal teams to ensure the company’s offerings align with market demands. The following is a comprehensive job description for this position:

1. Duties & Responsibilities:

2. Market Research and Analysis:
   • Conduct thorough market research to identify trends, emerging needs, and potential clients in the food, beverage & agriculture industry.
   • Analyze competitors to understand their service offerings and positioning.
   • Close follow-up on updated local & International standards related to company business
3. Strategic Planning:
   • Develop and implement business development strategies aligned with the company’s goals and objectives.
   • Identify new markets and service opportunities to drive growth.
4. Client Acquisition and Relationship Management:
   • Identify and engage potential clients, including food manufacturers, processors, and retailers.
   • Build and maintain strong relationships with existing and prospective clients.
   • Present and promote the company’s services to clients, addressing their specific needs and concerns.
5. Proposal Development and Negotiation:
   • Prepare tailored proposals and quotations for clients.
   • Negotiate contracts and agreements to secure new business.
6. Collaboration with Internal Teams:
   • Work closely with departments to ensure services meet client expectations and industry standards.
   • Provide feedback from clients to inform service improvements and new service development.
7. Networking and Representation:
   • Represent the company at industry events, conferences, and seminars to promote services and identify business opportunities.
   • Develop partnerships with industry associations and stakeholders.
8. Reporting and Performance Tracking:
   • Maintain records of business development & marketing activities, client interactions, and sales performance.
   • Prepare regular reports for senior management on business development progress and outcomes.
9. Promotion & Advertisement

• Promote company services to potential customer
• Follow-up, arrange & participate on relevant exhibition
• Promotes company services using digital marketing( Social Medea)

1. Execute additional activities per direction given from his supervisor as relevant

• Education:
  • MSc/MA/MBA or BSc/BA in Economics, Marketing, Food Science, or a related field.
• Experience:
  • 8/10 years of relevant experience in business development, sales, or marketing of which 3 year in a managerial position.