Marketing and Communication Officer

Hope Enterprises is a local civil society organization established in 1971 and dedicated to improving the lives of vulnerable and disadvantaged groups in Ethiopia, particularly children, youth, women, street people, people exposed to risks and in need of support, people with disabilities, and underserved communities. The organization implements holistic development interventions focusing on education, Technical and Vocational Education and Training (TVET), youth empowerment, sponsorship programs, school feeding initiatives, basic needs support, livelihood improvement, community development, and humanitarian response services. In partnership with local and international organizations, Hope Enterprises promotes sustainable social and economic transformation through its unique development approach known as the “Ladder of Hope,” which emphasizes basic needs support, education, competency, sufficiency, and value maturation.

To strengthen its institutional visibility, stakeholder engagement, resource mobilization efforts, and organizational communication systems, Hope Enterprises seeks to employ a qualified, competent, creative, and motivated professional for the position of Marketing and Communication Officer. The organization is looking for an individual with strong communication, branding, public relations, and digital media skills who can effectively promote the mission, programs, achievements, and impact of Hope Enterprises to partners, donors, beneficiaries, and the wider public while contributing to the strategic objectives and sustainable growth of the organization.

Job Summary

The Marketing and Communication Officer is responsible for planning, coordinating, and implementing the organization’s communication, marketing, branding, publication, documentation, and public relations activities. The position plays a vital role in enhancing the visibility, image, programs, achievements, fundraising efforts, and income-generating initiatives (IGA) of Hope Enterprises through effective communication and promotional strategies. The officer will manage the organization’s website and digital media platforms, prepare publications and promotional materials, document organizational impacts and success stories, strengthen stakeholder engagement, support donor visibility requirements, and ensure consistent organizational branding and messaging. The role requires creativity, strong communication and documentation skills, strategic thinking, and the ability to work collaboratively across departments and with external partners.

Duties and Responsibilities

The Marketing and Communication Officer shall perform, but not be limited to, the following duties and responsibilities:

Communication and Public Relations

• Develop annual communication and marketing plans in consultation with the Executive Director.
• Implement approved communication and marketing plans in line with the strategic direction of the organization.
• Promote the mission, vision, values, programs, and achievements of Hope Enterprises through effective communication activities.
• Build and maintain positive relationships with media institutions, partners, donors, government offices, churches, and other stakeholders in consultation with the Executive Director.
• Prepare press releases, newsletters, success stories, brochures, promotional materials, speeches, and organizational updates.
• Coordinate media coverage for organizational programs, campaigns, and public events.
• Represent Hope Enterprises professionally during meetings, workshops, events, and public engagements when delegated.
• Ensure all communication products reflect the image, standards, and values of Hope Enterprises.

Digital Media and Content Management

• Manage and regularly update the organization’s website and social media platforms in accordance with approved communication plans.
• Prepare digital communication contents, reports, publications, and social media campaign materials for organizational visibility and promotion.
• Monitor online engagement and provide appropriate responses to inquiries and public comments.
• Develop communication and visibility materials for fundraising campaigns, donor relations, advocacy activities, and organizational events upon approval.
• Maintain proper documentation and organized records of publications and communication resources.
• Ensure consistent organizational branding and visibility standards in all digital and printed communication materials.
• Create engaging digital content including photos, videos, graphics, reports, and social media campaigns.

Documentation and Reporting

• Collect, document, and share success stories, lessons learned, case studies, testimonies, and impact stories from projects and programs.
• Prepare communication and visibility reports for management, donors, and partners.
• Support proposal development by preparing organizational profiles, communication materials, and visibility information.
• Maintain proper records and archives of communication products and media coverage.
• Coordinate the preparation of annual reports, newsletters, and promotional publications.

Stakeholder Engagement and Partnership Support

• Strengthen relationships with stakeholders, supporters, sponsors, donors, and partner organizations.
• Coordinate communication activities with project teams and departments.
• Support networking and partnership-building activities that enhance the organization’s visibility and sustainability.
• Assist in organizing workshops, conferences, campaigns, exhibitions, and special events.
• Facilitate communication between the organization and external stakeholders.

Internal Communication and Organizational Support

• Support internal communication and information sharing among staff and departments.
• Assist management in preparing presentations, speeches, and official communication materials.
• Provide communication support during emergency response and special projects.
• Ensure confidentiality and proper handling of organizational information.
• Perform any other related duties assigned by the Executive Director.

Job Specification

Educational Qualification

• Bachelor’s degree in marketing management, social work, Communication, Journalism, Public Relations, Media Studies, Business Administration, or related fields.
• Master’s Degree is an added advantage.

Work Experience

• Minimum of 7 years of relevant professional experience in marketing, communication, media, public relations, or related areas for first degree, and 5 years’ experience for master’s degree
• Experience in NGOs, development organizations,

Technical Skills

• Strong written and verbal communication skills in English and Amharic.
• Knowledge of digital marketing, social media management, and content development.
• Experience in graphic design, photography, videography, and multimedia communication is advantageous.
• Proficiency in Microsoft Office applications and communication tools.
• Knowledge of website management and social media analytics is desirable.
• Strong report writing and documentation skills.

Personal Competencies

• Excellent interpersonal and networking skills.
• Creative, innovative, and result-oriented.
• Strong organizational and time management skills.
• Ability to work independently and under pressure.
• High level of integrity, professionalism, and confidentiality.
• Commitment to the mission, vision, and values of Hope Enterprises.
• Strong teamwork and collaboration skills.

Communication and Working Relationship

Internal Communication

The Marketing and Communication Officer will work closely with the Executive Director, particularly in providing direction, implementing communication policies, and ensuring alignment with organizational priorities and strategic objectives. The position will also collaborate closely with IT professionals to effectively utilize digital systems and platforms in enhancing communication, visibility, and information management across the organization.

In addition, the officer will maintain strong working relationships with project managers, department heads, finance, human resource and administration staff, program officers, branch managers, and other employees of Hope Enterprises to ensure coordinated communication, consistent messaging, and enhanced organizational visibility both internally and externally.

External Communication

The position requires regular communication and coordination with donors, media organizations, government institutions, stockholders, community representatives, sponsors, partner organizations, service providers, and other relevant stakeholders.