Job vacancies at Lovegrass Agro Processing, Ethiopia

We are looking for a creative, energetic, and confident Digital Content Creator & Host to strengthen our presence on TikTok, Facebook, and Instagram. The role will be responsible for creating engaging, locally relevant content that connects with Ethiopian consumers, builds brand awareness, increases engagement, and supports product campaigns and sales.

The ideal candidate should be comfortable in front of the camera and behind it, with a good understanding of Ethiopian social media trends, consumer behavior, and FMCG/food brands.

Key Responsibilities

• Create and present engaging short-form videos, Reels, TikToks, Stories, and social media posts.
• Act as the brand host/presenter for product demonstrations, recipes, interviews, campaigns, events, and promotional content.
• Develop creative content ideas that are relevant to Ethiopian consumers, culture, lifestyle, and trends.
• Prepare and manage a monthly/weekly social media content calendar for TikTok, Facebook, and Instagram.
• Shoot and edit quality mobile-first videos using tools such as CapCut, Canva, or similar platforms.
• Create content around products, product benefits, recipes, usage occasions, promotions, new launches, and behind-the-scenes activities.
• Monitor social media trends, popular formats, sounds, hashtags, and relevant conversations and turn them into suitable brand content.
• Engage professionally with followers by responding to comments, questions, and messages.
• Support influencer and content creator collaborations when required.
• Work closely with the Marketing and Commercial teams to ensure digital content supports brand and sales objectives.
• Monitor content performance and provide simple monthly insights on reach, views, engagement, follower growth, and best-performing content.
• Continuously test new ideas and improve content based on consumer response and performance.

Key Performance Indicators

Performance will be evaluated based on:

• Quality and consistency of content production
• Video views and reach
• Engagement and audience growth
• Creativity and relevance of content
• Support for product launches and campaigns
• Community engagement and responsiveness
• Ability to identify and capitalize on relevant trends
• Quality of monthly performance reporting and insights

Ideal Candidate

The ideal candidate is not simply someone who can post on social media. We are looking for someone who can become a recognizable and trusted face of the brand—someone who understands what Ethiopian consumers enjoy watching, can tell a product story naturally, and can turn everyday products and brand messages into simple, entertaining, and shareable content.

Candidates should provide examples of previous TikTok, Instagram, Facebook, hosting, or video content. A short practical video assignment may be required during the recruitment process.

• Diploma or Bachelor’s degree in Marketing, Communications, Journalism, Media, Digital Marketing, or a related field.
• 2+ years of relevant experience in social media, digital content creation, media, marketing, or a similar role.
• Strong experience with TikTok, Facebook, and Instagram, particularly short-form video content.
• Confident and natural on-camera presentation/hosting skills.
• Strong communication and storytelling skills.
• Excellent Amharic and good English communication skills.
• Good understanding of Ethiopian consumers, social trends, and digital culture.
• Basic skills in smartphone photography/videography and video editing.
• Creative, energetic, reliable, and able to work independently and meet deadlines.
• Experience in FMCG, food, retail, or consumer brands is an advantage.
• Female candidate highly encouraged