Health Communications and Marketing Manager

International Clinical Laboratories (ICL) is one of the largest of independent clinical diagnostic centers on the African continent. ICL has opened its door for service in 2004 with the aim of “contributing to the maintenance and enhancement of the quality of life throughout Ethiopia” by encompassing a system of human and physical resources designed to meet the changing healthcare needs of the population it serves.

It is the only laboratory accredited by the USA based Joint Commission International (JCI) five times in a row. The laboratory provides more than 3000 tests in collaboration with its referral laboratories.

ICL would like to fill the following vacant positions under the Business Development Department by inviting all qualified and competent applicants:

 

Job Title:                          Health Communications and Marketing Manager

Required No: –                 1 (one)  

Employment Status:         permanent

Report to     :                   Business Development Director

Location       :                   AA1 (Addis Ababa)

Department :                   Business Development Department

Salary          :                   As per the company scale

Qualification and Experience:

• Education: Bachelor’s degree in Health fields, Marketing and Health Communications, Medical Laboratory Science, Medicine, Pharmacy, Public Health, or related field. Candidates with a health/medical background combined with commercial marketing expertise are strongly preferred.
• Experience: 1+ years of progressive experience in health communications, medical marketing, or brand management within a clinical laboratory, pharmaceutical company, or healthcare organization.

Required Skills:

• Expert proficiency in Microsoft Office (PowerPoint, Excel, Word); practical design skill in Canva, Adobe Creative Suite, or digital layout tools is desirable.
• Fluent professional English and Amharic (written and spoken).

RESPONSIBILITIES

Brand Governance, Alignment & Strategic Marketing

Formulate and implement comprehensive annual and quarterly marketing strategies aligned with corporate business development goals.

• Act as the primary brand custodian, enforcing that 100% of internal and external marketing materials, detailing aids, digital assets, branch signage, and promotional collateral strictly adhere to the ICL CLA Brand Guidelines.
• Ensure absolute brand alignment, visual identity consistency, and tone-of-voice compliance across all physical and digital touchpoints.
• Monitor diagnostic market trends, competitor activities, and consumer behavior to identify growth opportunities and expand laboratory market share.
• Direct corporate public relations, media engagements, and brand equity to maintain high public trust and institutional visibility.
• Manage the annual marketing budget, tracking campaign ROI, lead generation metrics, and promotional spend efficiency.

Promotion Supervision & Digital Agency Oversight

• Directly supervise and oversee the Promotion Specialist, guiding their daily campaign execution, event planning, and on-the-ground promotional activations.
• Supervise and manage the outsourced digital marketing agency, serving as the primary operational point of contact.
• Provide structured clinical and creative briefs to both the Promotion Specialist and the digital marketing agency, translating test menus and diagnostic capabilities into clear messaging.
• Review, edit, and give final approval on all promotional materials, event concepts, social media content calendars, video scripts, and graphic designs prior to release.
• Track and evaluate promotional outcomes and agency deliverables against quantitative KPIs (reach, engagement, lead generation, conversion rates, and return on ad spend).

Health Communication & Scientific Content Development

• Collaborate directly with the Laboratory and Pathology departments to translate diagnostic assays and clinical profiles into scientifically accurate promotional collateral.
• Develop tailored educational materials, physician detailing aids, clinical brochures, and patient information leaflets for routine and specialized test menus.
• Oversee multi-channel digital health awareness campaigns and CME (Continuing Medical Education) promotional content.
• Regularly conduct sponsored morning sessions, journals and round table discussions at Hospitals to engage with physicians and stake holders.

Promotional Campaigns, Events & Commercial Alignment

• Plan and execute end-to-end promotional campaigns, healthcare awareness activations, and service package launches across branch networks.
• Support the direct sales team and regional customer service centers (CSCs) with branded, compliant marketing tools, and clinical value propositions.
• Represent the laboratory at medical conferences, healthcare symposiums, and public relations events.
• Coordinate with Client Relations and Customer Service teams to capture client feedback and refine service messaging.

Compliance & Ethical Standards

• Comply with ICL and Cerba Lancet Africa (CLA) corporate values, brand policies, and standard operating procedures.
• Ensure all marketing materials, health communications, and public claims adhere to national healthcare advertising regulations and medical ethics.
• Comply with statutory guidelines, JCI accreditation requirements, and Health, Safety, and Environmental (HSE) regulations.

Salary: – As per the company scale