Location: Addis Ababa

Company: Heineken Ethiopia

Deadline: Dec 23, 2025

Job Description

  • Working in: Commerce
  • Doing: Sales – Trade Marketing
  • Contract: Permanent

Key Responsibilities

  • STRATEGIC MINDSET
    • Have a strategic mindset to define a sustainable draught strategy focusing on: RTM, Portfolio, Quality, Services, Equipment’s
    • Have a 360° mentality to manage and influence different areas/functions: commerce, logistics, capabilities, sales operations, finance
  • RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING
    • Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
    • Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
    • Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.
  • PROJECT EXECUTION AND MANAGEMENT
    • Design strategy focused on attracting, developing and retaining customers.
    • Revised the DBE strategy in Ethiopia in collaboration with the Global team to offer a better consumer experience and create efficiency
    • Define dedicated target by region in term of DBE, Brand and additional KPI
    • Have a better control of the Draught Equipment in the market and in house, to forecast and improve year on year our Assets strategy and performance
  • LEADERSHIP
    • Provide leadership and expertise that establishes credibility with business partners and increase the focus on draught
    • Drive the opco results on draught, influencing the sales team (123 SRs) via an indirect reporting
  • STAKEHOLDER MANAGEMENT
    • Enable alignment among commercial teams (i.e., Sales, Marketing, Trade Marketing)
    • Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

  • Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable: Economics, Finance, Accounting, Business, or Marketing.

Education

  • 5 Years and above in relevant areas and Prior experience in the following areas would be enabling:
  • Sales
  • Trade Marketing
  • Marketing
  • Project Management
  • Finance.

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