Director of Sales & Marketing at Best Western Premier Dynasty

Best Western Premier Hotel is a 5-Star upscale Hotel, part of Best Western Group, an International Hotel Chain, located In front INSA Wollo Sefer area, about 3 km away from Bole International Airport. The hotel is looking for qualified candidates for the following positions.

Requirements

• Develop and implement annual sales and marketing plans aligned with the hotel’s goals.
• Identify new business opportunities in corporate, MICE (Meetings, Incentives, Conferences, Exhibitions), leisure, and travel trade segments.
• Drive direct sales efforts to achieve room, banquet, F&B, and ancillary revenue targets.
• Lead, train, and motivate the sales and marketing team to achieve targets.
• Set individual KPIs and review performance regularly.
• Foster a high-performance, customer-focused sales culture.
• Build and maintain strong relationships with key corporate accounts, travel agencies, government entities, and event organizers.
• Represent the hotel at trade shows, exhibitions, networking events, and sales calls
• Oversee the hotel’s marketing campaigns, advertising, digital marketing, and PR activities.
• Manage the hotel’s online presence, including website, social media, and online travel agencies (OTAs).
• Ensure brand consistency in all marketing materials and guest communications.
• Monitor market trends, competitor performance, and guest feedback.
• Adjust sales strategies to stay competitive in pricing, promotions, and service offerings. 6. Budgeting & Reporting Prepare and manage the sales and marketing budget.
• Track ROI for all campaigns and promotional activities.
• Provide regular reports to the General Manager on sales performance, pipeline, and forecasts.

Qualification

• A bachelor’s degree in business administration, marketing, or a related field is often required. Many companies prefer or require an MBA or a master’s degree.
• Most directors have extensive experience (10–15 years) in sales and marketing, including a significant period (5+ years) in a managerial or leadership role.
• Strategic thinking and business acumen
• Excellent networking and relationship-building skills
• Creativity in marketing campaigns
• Ability to thrive under pressure and meet deadlines
• Strong analytical and problem-solving skills