Digital Media Expert

About the Ethiopian Red Cross Society

The Ethiopian Red Cross Society (ERCS) was established in 1935 and is one of the oldest and largest humanitarian organizations in Ethiopia. ERCS provides services to communities affected by natural and manmade disasters through the provision of emergency responses, ambulance and first aid, family reunification, essential drugs, water and sanitation, and other humanitarian services. ERCS also runs disaster risk reduction programs with the aim of creating resilience households and communities. Currently the ERCS has a structure consisting of 12 Regional Offices, 34 Zonal Branches and 131 District/Woreda Branches, 599 Woreda Red Cross Committee and 5871 Kebele Red Cross committees.

ERCS also runs disaster risk reduction programs relating to food security, climate change adaptation, livelihood diversification, and institutional capacity building interventions, with the aim of creating resilience households and communities. ERCS works in partnership with the Ethiopian Government, International Federation of the Red Cross and Red Crescent (IFRC), International Committee of the Red Cross (ICRC), partnering National Societies, members, volunteers and the communities we serve.

Job Description:

The Ethiopian Red Cross Society is seeking a skilled Digital Media Expert to lead our digital communication efforts. As a Digital Media Expert, you will be responsible for developing and implementing our digital media strategy, managing our online presence, and leveraging digital platforms to promote our humanitarian efforts effectively. You will work closely with the communications team to ensure alignment with our organizational goals and objectives.

Key Responsibilities:

1. Digital Strategy Development: Develop and execute a comprehensive digital media strategy aligned with the organization’s goals and objectives.
2. Content Creation: Create engaging and compelling multimedia content, including graphics, videos, and written content, for various digital platforms such as social media, website, blogs, and newsletters.
3. Social Media Management: Manage and maintain the organization’s social media accounts, including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, and YouTube. This includes content creation, scheduling, monitoring, and responding to audience engagement.
4. Community Engagement: Foster positive interactions and build relationships with our online community through active engagement and dialogue. Monitor social media trends, analyze data, and track performance metrics to optimize content and strategies for maximum engagement and impact.
5. Digital Campaigns: Plan and execute digital campaigns to raise awareness, drive engagement, and support fundraising initiatives. Collaborate with internal teams to generate multimedia content, including videos, infographics, and animations, to support digital campaigns and initiatives.
6. Analytics and Reporting: Monitor and analyze digital performance metrics to track the effectiveness of campaigns and strategies, providing insights and recommendations for improvement.
7. Digital Advertising: Develop and implement digital advertising campaigns across various platforms to amplify our message and reach new audiences. Additionally, develop and implement digital advertising campaigns to promote fundraising activities, events, and humanitarian appeals.
8. Website Management: Ensure the organization’s website is up-to-date, user-friendly, and optimized for search engines to enhance visibility and accessibility.
9. Collaboration: Collaborate closely with internal teams, including communications, fundraising, and programmatic teams, to ensure alignment and integration of digital media efforts with overall organizational activities. Additionally, support the communications team in crisis communication efforts by providing real-time updates and managing online reputation during emergencies or disasters.
10. Stay Updated: Stay informed about digital trends, emerging technologies, and best practices in digital media and communication to continuously improve our digital presence and effectiveness.

Job Title: – Digital Media Expert

Reporting to: – Head of Humanitarian Diplomacy and Communication Service

Terms of employment: – Contract for one year

Place of Work: Addis Ababa

Salary: – Negotiable

Details of the vacant position

Job Title: – Digital Media Expert

Reporting to: – Head of Humanitarian Diplomacy and Communication Service

Terms of employment: – Contract for one year

Place of Work: Addis Ababa

Salary: – Negotiable

• Master’s or Bachelor’s degree in Communications, Computer Science, IT, Marketing, Digital Media, or related field.
• Minimum of 6/4 years of experience in digital media, social media management, or digital marketing roles, preferably in the nonprofit sector or humanitarian organizations.
• Proficiency in content creation and multimedia production, with experience using graphic design tools (e.g., Adobe Creative Suite) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Strong understanding of social media platforms, content management systems (CMS), and digital analytics tools (e.g., Google Analytics, Facebook Insights).
• Excellent written and verbal communication skills, with the ability to create compelling and impactful content for diverse audiences.
• Demonstrated experience in developing and implementing digital media strategies and campaigns that drive engagement, visibility, and impact.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions to optimize performance.
• Collaborative mindset with excellent interpersonal skills and the ability to work effectively in a team-oriented environment.
• Passion for humanitarian work and a commitment to the principles and values of the Ethiopian Red Cross Society.
• Fluency in English and Amharic (both written and spoken) is required. Knowledge of other Ethiopian languages is a plus.