Digital Marketing Manager

Job Summary:

Bios Engineering is a leading IT solutions provider in East Africa, delivering cutting-edge datacenter, network, security, and infrastructure solutions. We partner with global technology leaders to provide tailored IT strategies that empower businesses across the region.

Responsibilities:

• Develop and implement a comprehensive digital strategy aligned with Bios Engineering’s business goals.
• Leads the development and implementation of comprehensive digital marketing plans.
• Manages budgets and resources for digital marketing initiatives.
• Evaluates and recommends new digital marketing technologies and approaches.
• Establishes and maintains strategic relationships with digital marketing vendors and platform representatives.
• Develops standards and procedures for compliant digital marketing practices.
• Create and manage engaging multimedia content (photo, video, and graphics) that highlights our IT solutions and expertise.
• Optimize and maintain the company website, ensuring security, performance, and SEO effectiveness.
• Manage and grow Bios Engineering’s social media presence across relevant platforms.
• Analyze digital performance metrics to identify trends and optimize strategies.
• Ensure brand consistency across all digital platforms.
• Manage paid digital advertising campaigns across search, social and display networks

Qualifications:

• Bachelor’s degree in Computer Science, Information Technology, Marketing Management or a related technical field with 2 years of experience in digital marketing, preferably in B2B IT services, system integration, or technology solutions.
• Proven experience in digital strategy, multimedia content creation, and website management within the IT sector.
• Proven experience in Graphics Design Tools (Adobe Photoshop, Adobe Illustrator, Canva and similar tools)
• Strong understanding of IT infrastructure, cybersecurity, and related technologies.
• Proficiency in relevant software and analytics tools.