Area Sales Manager

An exciting vacant position has arisen at East Africa Bottling Share Company – Ethiopia for the role of Area Sales Manager -Key Account  . East Africa Bottling Share Company works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.

Reporting to the Regional Sales Manager, the Area Sales Manager will serve as a strategic driver of volume and revenue growth. This role demands a leader capable of inspiring a high-performance sales team, optimizing market execution, and upholding our commitment to excellence.

Key Purpose Statement

The Area Sales Manager is responsible for driving sustainable volume and revenue growth within the assigned territory through effective sales execution, market development, and customer relationship management. The role leads and develops a high-performing sales team, ensures excellence in Route-to-Market execution, maximizes the utilization of sales resources, and delivers superior customer service to achieve business objectives and strengthen market leadership.

Key duties and responsibilities

• Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
• Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
• Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
• Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
• Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels

Skills, Experience & Education

Education

• First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies

Experience

• 3+ years relevant work experience in Sales and Marketing within a FMCG environment.
• Minimum 1 year of experience in a supervisory role, preferably in Key Account Management, Area Sales Management, or a related sales leadership position
• Must have valid minimum Auto / Dry 1 driving license

Skills

• Coaches and mentors team members, providing opportunities for growth and development
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
• Resolves disputes equitably, finding common ground in challenging situations
• Engages with a wide range of people and builds effective relationships within and outside the organization
• Builds lasting relationships with customers and meets their expectations
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports.

Applicants must be Ethiopian citizens

At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.