Area Sales Manager
Location: Kebridehar and Axum, Ethiopia
Company: East Africa Bottling Share Company (Ethiopia)
Deadline: August 27, 2025
Job Description
Key Purpose Statement
To lead and execute sales activities across assigned territories to deliver volume growth, revenue targets, and market share objectives through effective Route-To-Market (RTM) execution, strong customer relationship management, optimal resource utilization, and the development of a high-performing frontline sales team.
Key Duties & Responsibilities
Key Outputs and Accountabilities
- Sales Execution Excellence: Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
- Revenue Growth: Achieve volume growth, net sales revenue growth, and increased penetration of key packs across territories
- Sales Team Development: Build a high-performing, motivated, frontline sales team by providing coaching and training
- Customer Relationships: Maintain high levels of customer satisfaction through effective communication and service delivery
- Effective Resource Utilization: Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.
Skills, Experience & Education
Skill and Experience
Education
- A formal qualification in Marketing, Sales, or equivalent
Experience
- 5+ years front-line sales experience within a FMCG environment.
- Team management experience will be an added advantage.
Skills
- Coaches and mentors team members, providing opportunities for growth and development
- Strong understanding of FMCG sales practices, RTM principles, and market execution standards
- Resolves disputes equitably, finding common ground in challenging situations
- Engage with a wide range of people and build effective relationships within and outside the organization
- Builds lasting relationships with customers and meets their expectations
- Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
- Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
- Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
- Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports.
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
