Brand Manager – Bedele Special
Location: Head Office
Company: Heineken Ethiopia
Deadline: June 9, 2026
Job Description
Job Purpose:
Responsible for the development and management of one (or more) brands of the portfolio. The Brand Manager shares the responsibility for brand(s) with the (Senior) Brand Manager, he or she is the one that carries out a sum of marketing activities that are clearly positioned and differentiated to increase brand equity & brand preference, hence its sales volume and profit. The Brand Manager oversees the implementation, execution and co-ordination of brand building and innovation programs to ensure sustainable growth for the brand.
The specific responsibilities include but not limited to:
- Brand Management
- Communication development
- Consumer & Market intelligence
- Product innovation and renovations
- Sponsorships and media partnerships
- Media management/monitoring
Key Responsibilities
Brand strategy
- Execute brand initiatives in line with the brand role framework and brand positioning.
- Demonstrate an understanding of all elements of Brand Strategy, how they interrelate, and how they contribute to reaching strategic objectives.
- Know the Brand’s positioning and how it affects the Marketing Mix strategy.
- Reflect Brand Strategy in all Brand activities.
- Contribute to the development of the Brand Strategy.
- Set up and run effective Brand monitoring and evaluation systems.
Brand Activation Planning
- Support the development of the Brand Plan.
- Be aware of internal and external factors likely to influence execution.
Winning in Channels, Sponsorships, and Events
- Track experiential plans and ensure world-class execution on time, on budget, on strategy, and on target to consistently achieve the desired impact.
- In collaboration with the brands Trade marketing manager, contribute to the development of brand channel activation plans in line with brand objectives.
- In collaboration with the brands Trade marketing manager and regional Sales teams to develop promotional campaigns to increase consumer uptake to drive revenue growth
- Collaborate with the trade marketing team to ensure the effective deployment of the appropriate brand assets in the right channels to drive brand equity.
- Manage sponsorship assets to ensure maximum Return on Investment (ROI) and impact.
- Ensure brand sponsorship platforms are fully exploited to enhance selected brand health indicators.
Brand Activation Planning
- Support Brand’s planning process successfully throughout the organization.
- Ensure Brand activities effectively address consumer, shopper/on-trade consumer, and customer purchase drivers.
- In collaboration with the trade marketing managers, consistently use the most efficient mix of through-the-line marketing activities, considering their costs and benefits.
- Ensure all Brand activities work together to deliver the Brand objectives as outlined in the Brand Strategy.
- Efficiently allocate budgets, taking internal and external factors likely to influence execution into consideration.
Brand Profitability
- Measures and evaluates the effect of specific activities in the top-line.
- Flawlessly manages the budget of expenses.
- Demonstrates understanding of the drivers of Portfolio or Brand profitability.
- Tracks the consumer’s value perception of the Brand.
Administrative
- Check all bills from Agencies and suppliers against approved budgets and schedules and verify them for payment.
- Work with relevant agencies to ensure both internal and regulatory approvals are secured for Brand Campaigns, Promotions, and other brand activities.
- Organize periodic meetings with agencies to ensure flawless execution of brand activities and initiatives.
- Liaise with the Sourcing Department to ensure the optimization of cost and value to the brand
Job Requirements
Experience and Skills
- 3-5 years’ experience in Sales
- Exposure in Portfolio Management, Brand Strategy, Brand Planning, Route to Market & Channel Understanding
Education
- Bachelor’s or Master’s degree, in Marketing, Finance, Business Administration, Economics, Psychology
Please note the below:
- It is essential that applicants discuss with their line managers before applying
- Interested applicants should send their application to the link sent on the email
- Applications sent after the closing date will not be considered
- This is a local position for Heineken Ethiopia OpCo
FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!
Application Closing Date: June 09, 2026
