Videographer and photographer

Background

Tiko is a digital platform that connects underserved communities, especially adolescent girls and young women, to essential health services through an innovative, incentive-based model. In Ethiopia, Tiko works with local partners, clinics, and community health workers to improve access to services like contraception, antenatal care, and youth-friendly support. This content collection aims to visually capture the impact, human stories, and ecosystem behind Tiko’s work. The materials will be used to engage donors, raise public awareness, and support advocacy and fundraising. Through video and photography, we want to highlight how Tiko is making healthcare more accessible, trusted, and youth-centered in Ethiopia.

Objective of the Assignment

To document and share powerful, engaging stories that demonstrate the impact of Tiko’s work in Ethiopia from the perspectives of beneficiaries, community leaders, healthcare workers, partners, and Tiko staff

The content collection should achieve the following:

1. Create a 2-3 minutes case study video to showcase the success story of an individual or community who benefited from Tiko, highlighting the journey from onboarding to using services and the long-term impact on their health and lives.

2. Produce three short videos for LinkedIn, one focusing on the people behind Tiko capturing testimonials from the Field (health workers, clients, retailers and Tiko staff), the other providing a step-by-step explainer of how Tiko works, and a day in the life of a Tiko Mobiliser. Each Video to be just less than 60 seconds.

3. Capture 20-30 High-Quality Photographs. These images will document the Tiko programme in action, covering portraits, interactions, community settings, and clinic scenes.

Themes to consider in the 3 videos; Video

1: A client’s Journey This is a narrative-driven case study following one young woman’s journey from lack of access to healthcare to becoming a confident advocate in her community. Think of it as a short docu-story. Highlights:

• Her daily life before Tiko (long distance to clinics, stigma, cost)
• How she learned about Tiko through a Tiko mobiliser
• Her experience accessing services, earning points, and receiving follow-up
• The impact: better health, peace of mind, confidence
• Her role now: referring others, building community trust Video 2: The Tiko Ecosystem This is a fast-paced video showing how the entire Tiko system works spotlighting each actor: the mobiliser, user, the CBOs, the retailer etc, Highlights:
• Split-screen: user/health workers onboarding → clinic visit → user earns points → redeems points
• Short sound bites from each stakeholder explaining their role
• Visuals of points redemption, text overlays of the journey Video

People behind Tiko When capturing testimonials for Tiko, capture wide establishing shots of the community. show roads, homes, clinics, markets, and the general environment. For interviews, film health workers, clients, retailers, and Tiko staff, ensuring you capture natural expressions and candid moments. Gather B-roll footage of people in action: health workers attending to clients, retailers interacting with customers, adolescents using Tiko tools like mobile phones or the Tiko card, and Tiko staff engaging with communities. Don’t miss emotional close-ups, smiles, hands exchanging items, etc. Include detailed shots of branded materials like flyers, logos or anything symbolic of Tiko’s work. Video 5: A day in the life of a Tiko Mobiliser.

Rough video outline

1. Lay down the challenge : what are the girls and boys (Rafikis) facing in this geography

2. Let them tell their story

3. How did they hear about Tiko?

4. How do they access services and what services?

5. Show them connecting with mobiliser

6. Interview with mobiliser

7. Show them receiving services (treatment, care, counselling)

8. Interview with provider

9. Show how they can rate services and receive reminders as encouragement

10. Show how they can use Tiko miles to redeem at local retailers

11. Let them talk about their dreams and how Tiko is helping them to reach those dreams

Stakeholders that need to be included in the video

We must try to story tell showing the entire ecosystem:

Include 3 or 4 Rafikis (boy and girl)- can we show across services e.g. Mental Health/SRHR

• Mobiliser
• CBO
• Social workers
• Providers (SRHR and Mental Health)
• Retailers – spaza shop owners etc.
• Programme lead
• Program Lead for Tiko
• Tiko Country Director
• DoH

Logistics & Planning Notes

• Languages: Amharic & local dialects with English subtitles
• Duration: 1–2 mins per video
• Permissions: Consent forms for all on-camera participants
• Schedule: 2 days total shooting time

Reporting and Follow-Up

• Contractor to submit all collected content (edited videos, edited photos, interviews, all raw footage) by 15th June.
• Ethiopia team to provide a trip report summarizing key activities, outcomes, and recommendations for future content collection and communication strategies. Team Members Involved
• Sally Anyanga- Communications Consultant
• Bitsatab Mekasha- Programme Director Key considerations for video production 1. Consent and Ethical Storytelling
• All participants must give written consent (including parental consent for minors). Consent should be given freely, with full understanding of how their image/story will be used.
• Stories must reflect people’s strength, agency, and resilience, not portray them as helpless or vulnerable.
• Avoid stigmatizing terms; promote positive, inclusive language.
• Provide the option for partial anonymity (e.g., not showing faces or using pseudonyms) for sensitive stories. 2. Branding and Visual Consistency
• Include Tiko branding where relevant (cards, clinics, posters, logos on shirts).
• Stay consistent with Tiko color tones when using text overlays or graphics.
• Use subtitles for interviews in local languages and ensure all text is readable on both mobile and desktop formats. 3. Storytelling and Messaging
• Each video should tell a coherent, structured story beginning, middle, and end with a clear message aligned to Tiko’s goals.
• Avoid over-directing participants. Let them tell their stories in their own words and settings.
• Aim to capture genuine moments, smiles, interactions, conversations that show real emotion and human connection.
• 4. Diversity and Inclusion
• Ensure videos reflect the variety of Tiko’s users: age, gender, disability, rural/urban.
• Inclusivity: Highlight the programme’s impact across different settings and demographics. Can we make the film as positive as possible – rather than a standard NGO feel we need to aim resilience, strength, power and agency of girls in the films – we have to really focus on the benefits of an integrated approach – why we work on tackling unintended pregnancy, SGBV, and period poverty

Link to some of our previous videos from our youtube channel as reference