Key Responsibilities
Strategic Mindset
- Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations, Logistics, Innovation.
- Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance.
Research Market Analysis & Competitive Benchmarking
- Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
- Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
- Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.
Channel Strategy and PICOS
- Based on the market7customer/consumers/shoppers insight combined with the OPCO priorities, the National TM Manager is on charge to define the Channel Strategy, develop the PICOS and deploy on time all the material requested in the market.
Budget Management
- The National Trade Marketing Brand Manager is responsible for the full budget >500 Million ETB in order to define all the key elements to win in the market
- Moreover he is responsible to take high level budget decision of the full commercial strategy with the Sales Manager and the Marketing Manager.
Project Execution and Management
- Design strategy focused on attracting, developing and retaining customers.
- Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market.
- Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI.
- Support in the Flagship Project and Event Activities
Leadership
- Coordinate a team of >10 Managers in order to guide the perfect execution in all the topics.
- Provide leadership and expertise that establishes credibility with business partners and increase the focus on perfect execution on Bottle and Draught
Stakeholder Management
- Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing).
- Responsible to ensure planning during SP, ICP, AP & Business Review cycles of the contact center is included.