Terms of Reference (ToR) Social Media Visibility Boost at Advocacy Center for Democracy and Development (ACDD)

Terms of Reference (ToR)

Social Media Visibility Boost

Advocacy Centre for Democracy and Development (ACDD)

Background

Advocacy Centre for Democracy and Development (ACDD) is an independent non-profit and non-governmental organization established in 2020, mandated to work on the major themes of Peace Building and Conflict Resolution, Human Rights and Democratic Culture, Media and Advocacy, Inclusive Development, Dialogue and Local Community Empowerment. As part of its public outreach efforts, ACDD seeks to increase the visibility of its work through a targeted boost on its social media platforms.

Objective

The main objective of this assignment is to provide a one-time, strategic visibility boost for ACDD’s social media content to reach a wider and more relevant audience.

Scope of Work

The selected individual or organization will:

• Identify the best-performing or priority posts for boosting.
• Plan and execute a targeted social media boost on one or more platforms (e.g., Facebook, Twitter/X, LinkedIn).
• Monitor the performance of the boost during the campaign period.
• Submit a short report detailing reach, engagement, and basic analytics.

Deliverables

• Boosted posts with defined target audience and reach goals.
• Brief campaign summary report (including reach, impressions, and engagement data).

Note: Payment will be made in Ethiopian Birr (ETB) upon successful completion of the boost and submission of the report.

Timeframe

The assignment must be completed within 5 working days of contract signing.

Eligibility and Qualifications

Applicants must have:

• Prior experience in managing social media advertising or promotional campaigns.
• A good understanding of audience targeting and campaign analytics.
• A valid payment method in consultation with ACDD