Terms of Reference (ToR) for Recruiting a Video Production Consultant/Firm

Scope of Work

Concept and Creative Development

• Review BRIDGE+ consumer study findings on the habitual, cultural, and trust-related drivers of raw milk preference, and translate these insights into creative direction.
• Propose artistic creative concepts and narrative approaches (e.g. story-led, testimonial, or drama-style formats) designed specifically to shift habit and cultural norms not simply to inform.
• Develop scripts, storyboards, and treatments for review and approval prior to production.

Video Production

• Produce high-quality, artistic/cinematic video content (e.g. short-film, documentary-style, or drama-style narratives) suitable for mainstream broadcast.
• Produce adapted cuts optimized for social media formats and durations (e.g. short reels, stories, and clips).
• Deliver versions dubbed or subtitled in Amharic and selected regional languages.

• Demonstrated track record in artistic and cinematic video production e.g. short films, documentary-style content, or narrative-driven branded content with a strong creative portfolio.
• Demonstrated capability in radio spot production, including scriptwriting, voice talent, and sound production in Amharic and regional languages.
• Proven experience designing behaviour-change or social/cultural marketing campaigns, ideally in health, nutrition, or agriculture.
• Experience producing content optimized for mainstream broadcast (TV and radio) and social media platforms.
• Ability to produce and adapt content in Amharic and other Ethiopian languages.
• Strong understanding of Ethiopian cultural context and consumer behaviour; familiarity with the Ethiopian dairy sector is an added advantage.