Terms of Reference (TOR) for Annual Impact video – Mastercard Foundation Edtech Fellowship

Background and Context

• The Mastercard Foundation Edtech Fellowship, in partnership with Reach for Change, aims to bridge the education gap for underserved young people in Ethiopia. This three-year catalytic acceleration program supports the scaling of inclusive educational technology enterprises through coaching, funding, and networking. The fellowship emphasizes the impact of local entrepreneurship in creating an inclusive Edtech ecosystem in Ethiopia.

Objective

• The objective of this impact video is to highlight the experiences of the Mastercard Foundation Edtech Fellows, focusing on the impact of their solutions and how they are positively influencing the lives of Ethiopian children, youth, and women. The video will showcase the journey of the fellows, their challenges, successes, and their growth throughout the acceleration program; the Mastercard Foundation Edtech Fellowship. This video is a part of the communication for the annual impact report 2025.

Scope of Work

• The impact video will feature 3 selected Edtech Fellows. The following are the key specifications:

● Episode Duration: the video should be approximately 5-10 minutes long.

● Recording Locations:

• Regional Fellows: 1 fellow will be filmed in a regional state, namely Mekelle, where one of the EdTech fellows is based.
• Addis Ababa Fellows: The video will feature 2 fellows working in or close to Addis Ababa.

 

Content Focus:

• Introduction to each fellow and their Edtech solution.
• The specific problem their solution addresses.
• Impact stories from beneficiaries, including children, youth, and women, depending on the availability.
• Challenges faced by the fellows and how they overcame them.
• The journey with the Mastercard Foundation Edtech Fellowship, including capacity-building support and its impact on the fellows’ growth.
• Future aspirations and potential for scaling

Recording Targets:

• On-Site Filming: Recording will take place at relevant locations such as schools, training centers, and community spaces where the Edtech solutions are being implemented.

Technical Specifications

Video Quality:

• Minimum resolution: Full HD 1080p (1920×1080 pixels) at 25 or 30 frames per second (fps).
• Preferred resolution: 4K Ultra HD (3840×2160 pixels) for higher clarity and future-proofing.
• Bitrate: A minimum of 10 Mbps for HD and 20 Mbps for 4K to ensure high-quality footage.

Audio Quality:

• Sound recording must be in WAV or other lossless formats with a minimum sample rate of 48 kHz and 24-bit depth.
• Use of lapel microphones for interviews and directional micro phones for ambient sound capture is required.
• Sound mixing and balancing should ensure clear dialogue and balanced background sound/music.

Picture Quality:

• High dynamic range (HDR) to ensure good contrast and color accuracy.
• Use of professional-grade cameras and lenses to capture crisp and detailed visuals.

Documentary Style:

• A cinematic, yet authentic style that reflects the cultural context of Ethiopia.
• Use of natural lighting where possible, with supplemental lighting to enhance visual quality.
• Interviews should be conducted in a conversational tone, with participants encouraged to share personal stories and insight
• Visual storytelling should be complemented by Ethiopian music ,ensuring cultural resonance and emotional impact.

Social Media Compatibility:

● Deliverables must include both square (1:1 aspect ratio) and horizontal (16:9aspect ratio) versions of the videos to ensure compatibility with various social media platforms such as Instagram, YouTube, Facebook, and LinkedIn.

● Videos must be in formats commonly supported by social media platforms(e.g., MP4, MOV) and optimized for online viewing (compressed without significant loss of quality).

Target Audience

● Educational decision-makers and stakeholders.

● Local and international investors and donors.

● Philanthropic funders.

● Local Edtech entrepreneurs.

● Young people, educators, and parents.

● The general public that is interested in education and innovation.

Deliverables

● Pre-Production:

○ Storyboard and script for the impact video.

● Production:

○ High-quality filming and audio recording.

○ Interviews with fellows and beneficiaries.

● Post-Production:

○ Editing and finalizing episodes with professional graphics and subtitles.

○ Trailer and promotional materials for social media and other platforms.

Budget

The budget for this impact video will cover:

● Pre-production costs (storyboarding, script writing).

● Production costs (internal travel, accommodation, equipment rental, crewf ees).

● Post-production costs (editing, graphics, promotional materials).

Evaluation and Reporting

The success of the impact video will be evaluated based on:

● Viewership and engagement metrics on various platforms.

● Feedback from stakeholders, fellows, and beneficiaries.

 

Terms and Conditions

Confidentiality:

• All information, materials, and data provided by Reach for Change and the Mastercard Foundation, as well as any information gathered during the production, are confidential and must not be disclosed to any third parties without prior written consent.

Intellectual Property:

• All intellectual property rights, including copyrights, related to the documentary series, scripts, footage, and final product will belong to Reach for Change and the Mastercard Foundation. The production company or individual will not retain any rights to the materials produced

Payment Terms:

Payment will be made in installments based on the completion of agreed milestones. A detailed payment schedule will be included in the contract.

Compliance:

The production company or individual must comply with all relevant local laws, regulations, and guidelines related to filming, including obtaining necessary permits and releases from interviewees and locations.

Quality Assurance:

• The final product must meet the quality standard soutlined in the deliverables section. Reach for Change reserves the right to request revisions if the standards are not met. Previous track record ,references and quality of similar projects and deliverables will be considered an advantage.

Termination:

Reach for Change reserves the right to terminate the contract if the production company or individual fails to meet the agreed-up on deadlines, quality standards, or any other terms outlined in this TOR.

Liability:

The production company or individual will be liable for any damages, losses, or legal actions resulting from their work. Adequate insurance coverage for all aspects of the production is required.

Force Majeure:

• Neither party shall be liable for any failure to perform it obligations under this TOR if such failure results from circumstances beyond the reasonable control of that party, including but not limited to natural disasters, war, or other unforeseen events