Terms of Reference for Technical Training in Digital Marketing and it Business Practice

The Digital and Creative Economy (DICE) Hub Project is a 2-year pilot initiative in Ethiopia, designed as a career incubator and accelerator for youth from both refugee and host communities in Addis Ababa. This project aims to provide young individuals with the skills, knowledge, and opportunities needed to thrive in the burgeoning digital and creative sectors. By fostering talent and facilitating career development, the DICE Hub Project seeks to bridge the gap between education, skilling and employment, enabling youth to access sustainable livelihoods and contribute to the economic growth of their communities.

Recognizing the immense potential of the digital and creative economy, the DICE Hub Project will focus on equipping participants with industry-relevant technical skills, enhancing their employability, and supporting their entrepreneurial endeavours. The project will provide comprehensive training and coaching, facilitate job placements and apprenticeship/internships and create market linkages to connect participants with potential employers and clients. Through a holistic approach, the DICE Hub Project will empower youth to navigate the challenges of the job market and seize opportunities in the dynamic digital and creative industries.

The success of this initiative relies on the expertise and dedication of a training consultant that can deliver targeted support in participant advanced technical training. Through this consultancy assignment, the DICE Project aims to create a robust ecosystem that nurtures talent, drives innovation, and fosters economic resilience among youth in Ethiopia.

Objectives & Deliverables

The objectives of this assignment are to provide comprehensive training in relevant technical skill for the DICE Project and create and enhance market linkages for freelancers to access paid contract opportunities, specifically in the field of Digital Marketing.

Deliverables

The consultant/company will be responsible for the following tasks:

Training and Curriculum Development:

• Design and deliver a training curriculum tailored to the needs of the digital and creative sectors.
• Provide both technical skills training (e.g., graphic design, digital marketing), entrepreneurship (business model generation, client engagement, business finance, etc.)

Duration of contract

The consultancy is expected to last 6 months (from July – December 2025).

Duty Station

The assignment will take place in FCA Digital creative economy Hub Addis Ababa, Ethiopia.

• For Further Information and Tender Document please refer this Revised and Final ToR_DICE – Finn Church Aid Ethiopia_organized.pdf – Google Drive

Administrative Compliance/ Application requirements

For the Evaluation Process to commence the Prospective candidates will first be subjected to administrative compliance by the procurement Committee. Those who fail to qualify in the administrative compliance stage will automatically be disqualified and will not proceed to the Evaluation stage.

Prospective candidates are requested to submit their documents for the administrative compliance stage as below:

Individual applicants/ Candidates

• A detailed proposal outlining your approach to the project, including a timeline and budget.
• Local Tax PIN
• Valid Tax compliance Certificate Copy of ID
• Up to date Curriculum Vitae
• Portfolio showcasing relevant projects. References from previous clients.

Firms/ Companies

• A detailed proposal outlining your approach to the project, including a timeline and budget.
• Up to date Company Profile
• Valid Trading License/ Business Permit Company Registration certificates
• Local Tax PIN
• Valid Tax Compliance Certificates
• Up to date curriculum Vitae of the Lead Consultant(s) and the support team where applicable
• References from previous clients.

Qualifications

• The Consultant/Company should possess the following qualifications and experience: Demonstrated expertise in the digital and creative sectors.
• Strong network and relationships with industry stakeholders, businesses, and employers. Experience working with diverse and vulnerable populations, including refugees.
• Strong project management skills and the ability to deliver within tight timelines. Excellent communication, reporting, and documentation skills.