Location: Worldwide
Deadline: May 31, 2023
Job Description
This position can be based in any of the following WRI’s offices: US-DC, WRI UK, WRI Hague, WRI Mexico, WRI Colombia, WRI Brazil, WRI Mexico, WRI Ethiopia, WRI Kenya, or WRI Rwanda. Applicants will be expected to hold existing work authorization for their preferred location at the time application is submitted. WRI is unable to sponsor this role for visa work authorization.
About the Program:
Communications is crucial to WRI’s ability to bring about rapid, systemic changes to the health of society and the planet. The WRI Core Communications team works to expand WRI’s reach, reputation, and influence, and oversees strategy and outreach for the Institute to support WRI leadership, programs, centers and international offices.
Job Highlight:
Reporting to the Global Director of Digital Communications, you will be responsible for managing WRI’s main social media channels. Guided by performance metrics and our overall communications and marketing goals, you will develop and manage strategies, content and digital assets that broaden the reach of WRI across social media and increase engagement with our organization and its work. You will collaborate with, support, and be supported by team members within the Core Communications team, as well as various communications staff members across WRI.
What will you do:
Community and content management (40% time):
- Compose and publish content daily to WRI’s institutional social media channels, following our content strategy and using best practices and channel-specific functionalities
- Manage a robust editorial calendar in collaboration with the WRI editorial/media team, while also curating and organizing content for reuse and amplification by WRI programs and staff
- Engage community members through on-brand, and informed responses and dialogue
- Monitor, analyze and report performance metrics of WRI’s social media accounts
Content and digital asset creation (40% time):
- Lead the development of high-quality content for social media that engages WRI’s key external audiences and attracts new followers – including the development of videos, visuals and graphics
- Maintain a library of tools and templates that ensure brand and messaging consistency for all WRI social content in collaboration with the design team
Strategy and guidance (20% time):
- Oversee the strategy for WRI’s core social media channels to elevate our social media presence and performance – applying analytics and audience analysis to inform and test new content forms and outreach tactics
- Keep track of the latest social media trends, techniques, and tools – and help share this information across the organization
What will you need:
Education:
- You have a completed Bachelor’s degree. Studies in marketing, communications or relevant field considered a plus
Experience:
- You have a minimum of 7 years full-time relevant work experience managing social media channels – for high-profile/international brands inside a large, matrixed organization
- You have developed and implemented social content strategies and campaigns that has attracted high levels of engagement on a variety of social media platforms
- You have used social media measurement and metrics to inform strategy that has resulted in reaching goals for engagement and audience growth
- You have designed, implemented, and managed processes and workflows to support an editorial calendar and the creation of high-quality content in collaboration with internal colleagues and external vendors and contractors
- You have experience responding to a high-volume of comments and messages, and have managed organizational social media accounts during a public relation crisis
- You have helped plan and manage paid advertising campaigns on multiple social media platforms
- You have experience creating visuals for social media – including data visualizations, infographics, videos/reels, stories, or GIFs
- You are familiar with Canva or other graphic design software
- You are familiar with the topics and issues related to WRI’s work – such as climate change, energy, environmental protection and restoration, urban development and land use, economics and finance, and social equity
Languages:
- Verbal and written proficiency in English. Proficiency in additional languages a plus
Requirements:
- Existing work authorization is required where this position is based. WRI is unable to authorize visa work authorization.
Potential Salary:
- Salary is commensurate with experience and other compensable factors. WRI offers a competitive remuneration and benefits package.
How to Apply
Please submit a resume with cover letter through this LINK by the date of May 31, 2023. You must apply through the WRI Careers portal to be considered.
What we offer:
- Access to the WRI global network with the opportunity to exchange with and learn from passionate colleagues working at the cutting edge of their fields across Asia, Africa, Europe, Latin America and the US.
- The chance to have an impact and to develop your career within a mission driven organization with access to varied learning and training opportunities.
- A workplace that strives to put diversity and inclusion at the heart of our work.
- The opportunity to join and get involved in different working groups and affinity groups to shape the future of WRI.
- Long-term commitment to hybrid working model with flexible working hours.
- Generous leave days that increase with tenure.
About Us:
Founded in 1982, World Resources Institute (WRI) is an independent, nonprofit global research organization that turns big ideas into action at the nexus of environment, economic opportunity, and human well-being. We are working to address seven critical challenges that the world must overcome this decade to secure a sustainable future for people and the planet: climate change, energy, food, forests, water, sustainable cities, and the ocean. WRI has a global staff of over 1,800 people with work spanning 60 countries. We have offices in Africa, Brazil, China, Europe, India, Indonesia, Mexico, Colombia and the United States, as well as a growing presence in other countries and regions.
The foundation of our work is delivering high-quality research, data, maps, and analysis to solve the world’s greatest environment and international development challenges and improve people’s lives. We work with leaders in government, business, and civil society to drive ambitious action and create change on the ground. Equally important, we bring together partners to develop breakthrough ideas and scale-up solutions for far-reaching, enduring impact.
Our mission and values:
WRI’s mission is to move human society to live in ways that protect Earth’s environment and its capacity to provide for the needs and aspirations of current and future generations.
Our values are shared ideals that bind us together: Integrity, Innovation, Urgency, Independence, Respect.
Our culture:
WRI is committed to advancing gender and social equity for human well-being in our mission and applies this principle to our organizational and programmatic practices. We are committed to providing equal opportunities in employment, we embrace all diversity and encourage women, the LGBTQ+ community, persons with disabilities, Afro-descendants, and Indigenous people to apply. Recognizing our strong commitment to gender equality, WRI has also been awarded EDGE certification.
Our team in Human Resources carefully reviews all applications.