Social Marketing Director

MSI Ethiopia is a leading provider of sexual and reproductive healthcare (SRH) services. We believe that everyone should have the right to choose their own future. Since 1990, we have worked in 11 regions across Ethiopia, delivering high-quality, affordable contraception, safe abortion care, and maternal health services.

As a social business, we use commercial marketing techniques to ensure our life-saving products-from condoms to oral contraceptives and other medication products-are accessible in even the most remote corners of the country.

We recruit talented, dynamic individuals from diverse backgrounds who share our mission and are committed to delivering measurable results. As an equal opportunity employer, MSIE fosters an inclusive workplace where everyone can participate and contribute meaningfully. MSIE is firmly committed to its Code of Conduct, Adult Safeguarding, Child Safeguarding, and Anti-Sexual Harassment policies, which promote equality and safeguarding the welfare of both team members and clients.

The Role

We are looking for a results-driven Social Marketing Director to drive the growth of our product sales and brand visibility. This isn’t just a marketing job; it’s a mission to ensure no person is denied reproductive choice due to lack of access or information. You will oversee the “5 Ps” (Product, Price, Place, Promotion, and Person) to maximize both social impact and business sustainability.

Key Responsibilities

• Strategic Planning: Develop and execute 12-month sales and marketing calendars to optimize trade spend and reach annual sales targets.
• Market Expansion: Identify new distribution channels, including pharmacies, wholesalers, and private clinics, to broaden our product reach.
• Demand Generation: Design and lead innovative campaigns (roadshows, youth forums, and digital marketing) to drive behavior change and product uptake.
• Product Launch Management: Lead the introduction of new SRH products to the Ethiopian market, from regulatory compliance to field-team training.
• Stakeholder Engagement: Build strong referral networks and partnerships with NGOs, government bodies, and private sector actors.
• Data-Driven Decision Making: Track KPIs, analyze market trends, and monitor “Promotional ROI” to ensure resources are used effectively.

Why Join Us?

At MSI Ethiopia, we value our people as our greatest asset. You will join a team of passionate, high-achieving individuals dedicated to the mission of “Children by choice, not chance.” We offer a competitive salary, a supportive culture, and the chance to make a measurable difference in the lives of millions of Ethiopians.

• Education: Master’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 5 years in sales or marketing, ideally within the pharmaceutical, Private sectors, or healthcare NGO sectors.
• Technical Skills: Deep understanding of the 5 Ps of marketing and experience in Social Behaviour Change Communication (SBCC).
• Mindset: You are unapologetically pro-choice. You are entrepreneurial, courageous, and comfortable working in a fast-paced environment.
• Communication: Fluent in Amharic and English; ability to present complex data clearly to diverse stakeholders.
• Travel: Willingness to travel up to 40% of the time to regional sites.