Position Title: Sales Representative
Job Grade: 8
Job Purpose:
The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.
Key Responsibilities
- Manage master data and oversee horizontal expansion.
- Implement PICOS strategies and drive sales orders.
- Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
- Collaborate with service providers to enhance performance.
- Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.
- Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.
- Complete outlet execution check and ensure perfect execution during visits.
- Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.
- Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.
- Ensure optimal placement of visibility materials both inside and outside outlets.
- Utilize SEM, B2B order generation, and customer management tools effectively.
- Manage loyalty schemes and enhance customer engagement.
- Execute deployment plans and conduct regular checks on assets.
- Plan and select outlets for promotions, implementing and evaluating their impact.
- Deploy point-of-sale materials and activate outlets with customer drivers.
- Collaborate with trade marketing for promotional proposals and follow up on implementation.
- Gather and report on competitor activities, pricing, and promotional strategies.
- Conduct regular market checks within the beverage industry.
- Conduct routine problem-solving visits to all retailers in the territory.
- Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
- Drive account development and maintain RQC management.
- Provide daily reports on crate inventory and sales activities through the Area assigned
- Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.
- Ensure proper maintenance and safety of all company property assigned to the role.
- Achieve sales volume objectives by brand and SKU for the assigned territory.
- Execute approved sales schemes and ensure comprehensive product representation across all outlets.
- Negotiate at retail outlets for visibility and POS materials to enhance sales performance.
- Perform other activities as assigned by the supervisor.
Job Requirements
Experience
- 0-3 years of experience in related experience
- Experience in FMCG will be an added advantage
- Language Skills – Base Town speaking language is mandatory
Education
- Degree (BSc or BA Degree)
Please note the below:
- It is essential that applicants discuss with their line managers before applying
- Interested applicants should send their application to the link sent on the email
- Applications sent after the closing date will not be considered
- This is a local position for Heineken Ethiopia OpCo