Sales and Marketing Manager

VACANCY ANNOUNCEMENT: Sales & Marketing Manager (Commercial Transformation Leader)

Location: Addis Ababa, with frequent field visits

Organization: Organic Liquid Fertilizer Producing PLC

Deadline: July 7, 2026

Job Description

About Us

Organic Liquid Fertilizer Producing PLC is building one of Ethiopia’s leading premium organic agriculture brands. We are transforming how farmers buy, distributors grow, and agriculture creates value.

We are not looking for someone to maintain the current sales operation.

We are looking for someone who can transform it.

This position is for a leader who builds systems, develops people, drives execution, creates demand, and delivers measurable commercial results.

Position Mission

Lead the complete transformation of our sales and marketing organization by building a disciplined, data-driven, premium commercial system that consistently increases revenue, market share, customer loyalty, profitability, and brand value.

Key Responsibilities

Develop and execute a national sales growth strategy.
Build a premium market positioning that competes on value—not price.
Design sales territories based on crops, geography, seasons, and customer potential.
Build and manage distributor and dealer networks.
Develop large commercial farms, NGOs, government projects, and institutional customers.
Create accurate sales forecasting and pipeline management.
Establish CRM discipline with daily reporting and measurable KPIs.
Improve customer acquisition, retention, and lifetime value.
Increase credit collection performance through systematic follow-up.
Lead product launches and marketing campaigns.
Build high-performing sales teams through coaching, field mentoring, and accountability.
Use data to identify opportunities, solve commercial problems, and improve profitability.
Work closely with production, finance, and operations to ensure excellent customer service.

Qualifications & Experience

Bachelor’s degree in Marketing, Business Administration, Agriculture, Agribusiness, or a related field.
Master’s degree is an added advantage.
Minimum of 8 years of progressive sales and marketing leadership experience.
Proven success in managing nationwide commercial operations.
Strong experience in premium brand development.
Hands-on experience implementing CRM systems and structured sales processes.
Excellent leadership, strategic planning, negotiation, and analytical skills.
A strong understanding of the Ethiopian agricultural market is highly desirable.

What Success Looks Like

Within the first 12 months, the successful candidate is expected to:
Build a disciplined commercial operating system.
Deliver significant sales growth.
Improve sales forecasting accuracy.
Strengthen customer retention.
Improve credit collection performance.
Expand strategic distributors and key accounts.
Increase premium brand awareness.
Build a culture of accountability and execution.
We Are Looking For Someone Who
Builds systems instead of depending on individuals.
Solves problems before they become crises.
Thinks strategically and executes relentlessly.
Leads with integrity, ownership, and accountability.
Makes decisions based on data rather than assumptions.
Develops people into high-performing teams.
Thrives in a demanding, performance-driven environment.
This Position Is Not Suitable For
Managers who only supervise.
People who wait for instructions.
Candidates focused only on advertising or social media.
Leaders are uncomfortable with accountability, KPIs, and measurable results.
Individuals seeking a routine management role rather than leading organizational transformation.