Location: Addis Ababa, Ethiopia
Company: East Africa Bottling Share Company (Ethiopia)
Deadline: September 22, 2026
Job Description
Key Purpose Statement
To design, evaluate, optimize, and govern Route-to-Market (RTM) strategies that enable efficient resource allocation, cost-effective customer coverage, and sustainable commercial growth by leveraging data-driven modeling, simulation, master data management, and cross-functional collaboration while driving continuous improvement and alignment with evolving business objectives.
Key Duties & Responsibilities
Key Outputs and Accountabilities
Business RTM Model Application
- Apply the business RTM model to allocate resources and schedule customer visits efficiently, achieving modelled cost objectives on an annual basis or as business needs change.
- Ensure that all customer interactions are strategically aligned with the RTM model to optimize performance and cost-efficiency.
RTM Setup Evaluation and Optimization
- Evaluate existing RTM setups to identify opportunities for improvement and recommend optimal RTM proposals for various commercial initiatives.
- Address product, promotion, market, customer, and employee factors to enhance the effectiveness of the RTM strategy and improve overall commercial performance.
Simulation and Feasibility Testing
- Simulate proposed RTM models using defined parameters to assess their feasibility and effectiveness before implementation.
- Analyze simulation results to ensure that proposed models meet business objectives and can be practically executed.
Customer Master data Management
- Maintain accurate customer masterdata, including GPS coordinates, calling days, and route numbers, to support precise business modeling and reporting.
- Regularly update and validate customer information to ensure it reflects current data and supports effective route planning.
Cross-Functional Alignment
- Coordinate with finance, HR, central and regional sales teams, and other stakeholders to align RTM strategies and ensure consistent execution across all levels.
- Address any discrepancies or issues with RTM strategies to maintain a unified and effective approach across the organization.
Continuous Improvement
- Regularly review RTM processes and gather feedback from stakeholders to identify areas for improvement and implement necessary changes.
- Adapt RTM strategies and processes to address evolving business needs and ensure continued efficiency and effectiveness.
Skills, Experience & Education
Skills and Experience
Skills
- Skill in applying the RTM model to allocate resources and schedule customer visits efficiently while demonstrating strategic alignment and cost-consciousness.
- Ability to evaluate and recommend improvements to RTM setups, addressing commercial factors with a focus on performance enhancement and strategic insight.
- Proficiency in simulating RTM models to assess feasibility and effectiveness, coupled with analytical thinking and practical problem-solving skills.
- Expertise in maintaining and updating accurate customer masterdata to support effective route planning, demonstrating attention to detail and data integrity.
- Ability to collaborate and to coordinating with finance, HR, and sales teams to align RTM strategies, showing strong collaboration and problem-solving abilities to ensure consistent execution.
Experience:
- Relevant Marketing or Sales degree, 3 years’ experience in a sales role within the FMCG industry, demonstrating a deep understanding of sales processes, customer engagement, and market dynamics.
- Technical Proficiency Advanced skills in Microsoft Excel and routing/logistic software, with a proven ability to analyze data, manage complex routing systems, and optimize logistical operations for improved efficiency.
At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements. It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions. Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.