Request for proposals: Scoping study to inform UK advocacy campaign
We are currently seeking a consultant to undertake a scoping study to inform Brooke’s advocacy strategy on the donkey skins trade in the UK.
Location: UK or a Brooke country of operation (Ethiopia, Nicaragua, India, Pakistan, Senegal or Kenya)
Deadline: 28 December 2025
Job Description
Background
Brooke is an international charity dedicated to protecting and improving the lives of horses, donkeys, and mules, enabling people in the developing world to work their way out of poverty.
One of our key issues of focus is the trade in donkey skins in response to demand for ejiao, a substance derived from boiled donkey skins used in supplements and beauty products. With 6 millions skins traded annually, communities who rely on working donkeys are losing their livelihoods. Brooke has been campaigning to stop the slaughter of donkeys for the skins, successfully advocating for national bans across Africa and the African Union moratorium on 2024.
Purpose of the consultancy
Brooke is currently seeking to develop its advocacy strategy around donkey skins and demand for ejiao in the UK. A consultant is required to undertake a scoping study to inform the development of the strategy.
Scoping study to inform UK advocacy campaign
Brooke Action for Working Horses and Donkeys is a global NGO whose mission is to protect working equids (horses, donkeys and mules) and the communities that rely on them.
We are currently seeking a consultant to undertake a scoping study to inform Brooke’s advocacy strategy on the donkey skins trade in the UK.
Background
Brooke is an international charity dedicated to protecting and improving the lives of horses, donkeys, and mules, enabling people in the developing world to work their way out of poverty. The organisation is headquartered in the UK and operates globally in Africa (Senegal, Burkina Faso, Kenya, Tanzania, Uganda, Somaliland, South Sudan, and Ethiopia), Asia (India and Pakistan), and Latin America (Nicaragua and Honduras).
One of our key issues of focus is the trade in donkey skins in response to demand for ejiao, a substance derived from boiled donkey skins used in supplements and beauty products. With 6 millions skins traded annually, communities who rely on working donkeys are losing their livelihoods. Brooke has been campaigning to stop the slaughter of donkeys for the skins, successfully advocating for national bans across Africa and the
African Union moratorium on 2024.
Purpose of the consultancy
Brooke is currently seeking to develop its advocacy strategy around donkey skins and demand for ejiao in the UK. A consultant is required to undertake a scoping study to inform the development of the strategy.
Duties and responsibilities
Working under the supervision of Brooke’s Head of Policy and Advocacy and supported by members of the global advocacy team, the consultant will:
• Estimate the market size for ejiao in the UK, and map out key actors and points of sale;
• Establish the regulatory status of ejiao in the UK and identify entry points for a potential ban;
• Map out relevant policy targets and partners to support a legislative campaign;
• Make recommendations for a medium-term campaign strategy focused on the UK.
Requirements
• Proven experience developing and executing campaign strategies in the charity sector.
• Excellent knowledge and understanding of national government structures, the UK Parliament and our political, policy and campaigning context, and experience of influencing them, including the legislative process.
• Strategic and analytical thinking skills and strong political judgement.
• Excellent communication and writing skills.
• Expertise in animal welfare advocacy will be an advantage.
Terms of the consultancy
The consultant can be based in the UK or a Brooke country of operation (Ethiopia, Nicaragua, India, Pakistan, Senegal or Kenya) on a self-employment basis, with availability to attend occasional meetings during the core hours of 10 – 3 pm UK time.
HOW TO APPLY
To express interest
Please email your technical and financial proposal (including the daily rate in GBP) by 5 pm on 28 December 2025 to: anna.marry@thebrooke.org.
Interviews will be held the week of 5 January 2026.
