Premium Sales Executive – Wholesale (Merkato)

On behalf of our client Novel Industrial Group

Novel Industrial Group is a leading Ethiopian manufacturer in the personal care industry, producing high-quality, organic, and premium personal care products. One of its flagship brands, Bephon Hair Care, is a premium cosmetics line designed to meet the needs of discerning consumers. The Group’s sales strategy focuses on premium sales execution, strong wholesale account management, market intelligence, and innovative promotional initiatives to drive sustainable growth.

Role Summary

The Premium Sales Executive – Wholesale is responsible for managing and growing Bephon Hair Care’s premium wholesale accounts within the Merkato market. The role involves full ownership of sales execution, including new account acquisition, account management, product availability and visibility, market share growth, promotional execution, payment follow-up, and sales reporting.

Key Responsibilities

• Identify, onboard, and manage premium wholesale accounts.

• Achieve assigned monthly, quarterly, and annual sales targets.

• Ensure product availability and premium brand visibility across assigned outlets.

• Execute trade marketing and promotional activities in line with brand guidelines.

• Collect and report market trends, competitor activities, and customer feedback.

• Coordinate with Finance, Logistics, Production, and Marketing teams to support sales execution.

• Maintain strong relationships with wholesale partners and ensure policy compliance.

• Prepare and submit regular sales activity and performance reports.

Key Performance Indicators (KPIs)

• Sales target achievement and revenue growth.

• Number of active and newly acquired wholesale accounts.

• Product availability and visibility performance.

• Market share growth within the assigned territory.

• Timely reporting and effective payment collection.

• Compensations: ETB 20,000 salary + Commission + Performance based bonus

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• 2–3 years of experience in wholesale sales within Cosmetics, Personal Care, or FMCG sectors.
• Strong sales execution, planning, and reporting skills.
• Proficiency in Microsoft Office; CRM experience is an advantage.
• Excellent communication, negotiation, and interpersonal skills.