Marketing Officer

JOB SUMMARY

Working with and reporting to the Deputy Director Marketing & Client Experience, Marketing Officer- is responsible to develop the image and profitability of MSI Ethiopia Center in the Ethiopia market, in accordance with global and local objectives, through planning, budgeting, and implementing relevant marketing activities.

We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns. The incumbent will be the one to ensure that all marketing operations are successful in meeting the goals set by MSI Ethiopia Commercial Services Department.

A successful Marketing officer must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles. The ideal candidate will also be an excellent communicator and will have experience in managing different marketing ventures.

Roles and Responsibilities

• Organize and attend marketing activities or events to raise brand awareness and to promote MSI Centers Services.
• Ensure the implantation of different marketing campaigns of the organizations at Center levels and track the impact of the campaigns for decision making.
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct market research to identify opportunities for promotion and growth.
• Collaborate with MCH/RH Center managers and CSMs in preparing budgets and monitoring expenses.
• Mapping new Community Based mobilizers [CBMs] and capacitate them for community awareness and Center services promotions.
• Work with all stakeholders Partners, and different originations to promote MSI Ethiopia Centers Services and creating partnerships for possibilities of credit based medical services.
• Develop and communicate strong brand messages reinforced through media stories, award success and internal story telling.
• Develop and execute a fully integrated brand marketing communications plan supporting overall brand strategy.
• Ensure marketing communications plan for the brand includes internal and external customers through strong stakeholder planning.
• Oversee the production of marketing products through a variety of channels which may include TV, Radio, newspaper, magazine advertisements, email or social media campaigns and road shows.
• Be responsible for selecting, managing, and maintaining good working relationship with 3rd party suppliers as necessary.
• Plan and implement current and future operational marketing plans in accordance with agreed budget, and guidelines from Center Managers and CSMs these to all relevant departments and business units (Area Program Offices, SRH Centers, Operations, Training & Clinical Services department) to obtain highest benefit from the marketing plans, internally and externally.
• Plan and monitor the Advertising and Promotion (A&P) budget and spends on promotion of center services to maximize centers profitability.
• Develop ideas and work with the Area Program offices BemONC/SRH centers to ensure Centers Sustainability/Profitability and develop plans where necessary.
• Define the communications & media strategy, brief agencies, and follow up the implementation. Analyze the results of the strategy and report results to appropriate parties.
• Manage and maintain stock levels of marketing & promotional materials at an appropriate level. Place orders and alert Center Mangers to over or under stock exposures.
• By working with Area Program Managers promote and ensure business development of  MSI Ethiopia Continues Professional Development [ CPD] Centers in the catchment areas.
• Perform other duties as required by the nature of the position or as requested by Supervisor.