Marketing Manager – Food Category at 54 FMCG, Ethiopia

Job Summary

The Marketing Manager is responsible for planning, implementing, and monitoring the marketing strategy for the assigned categories.

Some of the duties may include market research, pricing, product marketing, communications, consumer insights, and packaging development. The Marketing Manager ensures the organization’s message spreads across channels and to targeted audiences in order to meet sales objectives. He is also responsible for the development and execution of marketing and advertising campaigns.

Key Functions

• Marketing lead for the Foods and Beverages category
• Responsible for category, brand, and optimal category-based brand portfolio development and market share delivery as per agreed business plans
• Responsible for consumer insights generation to drive brand /category NPD /Innovation opportunities maximizes brand growth,  brand distribution footprint, margin/mix programs, communications, brand support plans and ongoing innovation pipeline
• Competitive landscape tracking for business insights and formulation of marketing programs to compete effectively in line with business capability
• Development of Brand Communications in line with Brand Footprint and associated strategy
• Develop, validate, document, and execute Group Innovation forum for alignment on priority growth projects and sustained business growth
• Timely and best-in-class execution of agreed marketing programs to be a strong market leader in both oils as well as soaps and detergents
• KPI Tracking and marketing reports for the Business Development Initiatives as well as any new launches
• Responsible for ATL and BTL programs required to support the brands with key metrics to track return on investment
• Liaison with other functions- particularly with sales, supply, R&D, and finance for successful and financially viable execution of new products and marketing programs

Competences

• Analytical abilities and problem-solving skills
• Highly developed written, verbal and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues
• Ability to work effectively under pressure and meet established deadlines
• Ambitious, resilient and driven, with the desire to succeed
• Passionate about work with a can-do attitude
• A team player capable of working cross-functionally in a collaborative manner
• Relevant work experience would include significant exposure to emerging/developing markets

Education Qualifications and Requirements

• Bachelor’s degree, or equivalent certification in Business, Marketing, Retail, or related fields

Experience

• 7+ years of extensive marketing experience as Marketing or Category Manager level in a relevant field.