Marketing & Business Development Manager

General

Job Title: Marketing & Business Development Department Manager

Location: Legetafo, Oromia, Ethiopia

Position Type: Full-Time

Reports To: Chief Executive Officer

1. Basic Functions

A Marketing & Business Development Manager plays a pivotal role in driving the organization’s growth by identifying new business opportunities, building client relationships, and ensuring the laboratory’s services meet industry demands. He/She is tasked with expanding the company’s footprint in the food, beverage & agriculture sector. This involves strategic planning, market analysis, client acquisition, and collaboration with internal teams to ensure the company’s offerings align with market demands. The following is a comprehensive job description for this position:

Duties & Responsibilities:

2. Market Research and Analysis:

• Conduct thorough market research to identify trends, emerging needs, and potential clients in the food, beverage & agriculture industry.
• Analyze competitors to understand their service offerings and positioning.
• Close follow-up on updated local & International standards related to company business

3. Strategic Planning:

• Develop and implement business development strategies aligned with the company’s goals and objectives.
• Identify new markets and service opportunities to drive growth.

4. Client Acquisition and Relationship Management:

• Identify and engage potential clients, including food manufacturers, processors, and retailers.
• Build and maintain strong relationships with existing and prospective clients.
• Present and promote the company’s services to clients, addressing their specific needs and concerns.

5. Proposal Development and Negotiation:

• Prepare tailored proposals and quotations for clients.
• Negotiate contracts and agreements to secure new business.

6. Collaboration with Internal Teams:

• Work closely with departments to ensure services meet client expectations and industry standards.
• Provide feedback from clients to inform service improvements and new service development.

7. Networking and Representation:

• Represent the company at industry events, conferences, and seminars to promote services and identify business opportunities.
• Develop partnerships with industry associations and stakeholders.

8. Reporting and Performance Tracking:

• Maintain records of business development & marketing activities, client interactions, and sales performance.
• Prepare regular reports for senior management on business development progress and outcomes.

9. Promotion & Advertisement

• Promote company services to potential customer
• Follow-up, arrange & participate on relevant exhibition
• Promotes company services using digital marketing( Social Medea)
• Execute additional activities per direction given from his supervisor as relevant

Education:

• MSc/MA/ BSc/BA in Economics, Marketing, Food Science, or a related field.

Experience:

• 8/10 years of relevant experience in business development, sales, or marketing of which 3 year in a managerial position.

Skills and Competencies:

• Strong understanding of the food and beverage industry and market dynamics.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain professional relationships.
• Strategic thinking with strong analytical and problem-solving abilities.
• Proficiency in Microsoft Office & digital marketing.
• Knowledge of local and international food safety regulations and standards is a plus.