Key Accounts Sales Executive

Key Responsibilities

Account Management & Development:

• Assist the Premium Accounts Manager in identifying and prioritizing key accounts within the assigned territory.
• Build and maintain strong, long-term relationships with key account customers, understanding their needs, and ensuring high levels of customer satisfaction.
• Develop Joint Business Plans with customers, aligning on mutual objectives, and negotiating favorable terms to drive sales growth and brand presence.
• Propose innovative ideas to excite consumers and enhance customer satisfaction in key accounts.

Outlet Execution:

• Manage and optimize master data, ensuring effective horizontal expansion and outlet performance.
• Implement PICOS strategies, driving sales orders and maintaining essential SKUs with FIFO stock management.
• Ensure timely delivery and proper representation of all products across key accounts, conducting regular checks on quality and adherence to planograms.
• Collaborate with service providers and distributors to improve delivery efficiency and product availability.
• Follow a structured visit plan, executing outlet checks, resolving issues, and ensuring flawless execution during each visit.

Sales & Negotiation:

• Lead negotiations with key customers to secure optimal placement of products and visibility materials in outlets.
• Establish joint promotional activities with customers, ensuring alignment on promotional strategies to boost sales and consumer engagement.
• Negotiate credit agreements with distributors and important customers to support smooth business operations and increase customer loyalty.
• Identify performance gaps in key account outlets and propose long-term strategies to address these gaps effectively.
• Monitor competitor activities, pricing, and promotional strategies, and propose counterstrategies to maintain market competitiveness.

Promotions & Activations:

• Plan and execute promotional activities at target outlets, deploying point-of-sale materials and activating customer drivers to boost engagement.
• Collaborate with trade marketing teams to align promotional strategies and ensure seamless execution at the retail level.

Market Insights & Reporting:

• Regularly gather and report insights on competitor activities and market trends to the Key Account Manager.
• Provide timely reports on business status, including stock inventory, sales performance, and outlet execution updates.
• Participate in sales meetings, sharing insights and performance updates, and utilizing sales tools for territory development.

Customer Service:

• Address and resolve customer issues and complaints promptly, ensuring high levels of customer satisfaction and smooth business operations.
• Maintain close relationships with distributors, ensuring that all products are delivered on time and per customer requirements.

Safety & Compliance:

• Ensure proper maintenance, safety, and use of all company property assigned to you.
• Adhere to all compliance and safety protocols, ensuring products meet the highest quality standards.

Perform other activities as assigned by the supervisor.

Job Requirements

Education

• Bachelor’s Degree (BSc or BA Degree) in any field

Experience and skills

• Minimum of 4 years of proven Sales Experience in FMCG Company
• Sales Experience in Key Accounts handling would be advantageous.

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