Job opportunities at Liyana Health Care PLC, Ethiopia

LIYANA HEALTH Care Plc. (LHC) is an integrated health care solutions company that provides high quality yet accessible and affordable specialized clinical services, import and distributes pharmaceuticals, provides health consultancy and teaching in health field.

Currently, LHC comprises nine divisions /business lines:- Yanet Internal Medicine Specialized Center (YIMSC), Yanet Trauma and Surgical Specialized Center (YTSSC), Yanet Primary hospital (YPH), Yanet-Liyana College of Health Sciences(YLCHSs), Yanet Drugs and Medical Supplies Import (YDMSI), Yanet Drugs and Medical Supplies Wholes Sale (YDMSWS), LHC Health Consultancy, Yanet Dialysis Specialty Clinic (YDSC), and Hawassa Biomedical Engineering (HBME).

Open Job Positions

01. Corporate Marketing and Customer Service Officer (GP)

Vacancy Announcement: Corporate Marketing and Customer Service Officer

Position Title: Corporate Marketing and Customer Service Officer(GP)

Reports To: Corporate Marketing & Customer Service chief Officer

Department: Marketing and Customer Service

Location: [Hawassa]

Employment Type: Full-time

Educational Background

Bachelor’s degree in Medicine (General Practitioner qualification).
Excellent proficiency in both written and spoken communication.
High-level computer skills, including expertise in Microsoft Office and creative software applications.

Position Overview

Liyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate General practitioner (GP) professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.

Serving as the company’s representative, the officer will spearhead content creation efforts-including short educational videos and hosting responsibilities while managing LHC’s digital platforms to boost customer engagement. This role also ensures continuous performance monitoring aligned with ISO/QMS benchmarks and organizational excellence goals.

Key Responsibilities

Content Development and Digital Media Engagement

Design and implement cohesive marketing strategies that incorporate educational content, specifically short-form videos, to target key audience groups and spotlight underutilized services.
Initiate and manage digital outreach campaigns-both public-facing and niche-to enhance engagement, visibility, and audience education through video-driven storytelling and branded content.
Oversee the creation, organization, and consistent delivery of multimedia assets such as educational videos, customer testimonials, and awareness clips, ensuring high-quality production and alignment with brand voice.
Host and present video content in a compelling and audience-appropriate manner across LHC’s digital platforms.

Brand Presence and Strategic Communication

Ensure brand consistency and a unified visual identity across all digital and physical communication touch-points including websites, social media, brochures, and promotional emails.
Leverage data from market research and competitor benchmarking to inform content focus and brand positioning through video narratives and campaign alignment.
Track key engagement metrics from video content and digital channels, and generate actionable insights to improve future outreach.

Digital Platform Oversight and Customer-Centered Initiatives

Oversee and grow LHC’s digital footprint by managing official platforms such as Facebook, TikTok, Instagram, and Twitter, with a strong emphasis on audience engagement through curated video material.
Plan, coordinate, and present original content including vlogs, health-focused podcasts, and client success stories to strengthen customer loyalty and community trust.
Align digital media activities with strategic sales objectives, including client acquisition, onboarding, and relationship nurturing through value-driven multimedia content.
Monitor customer behavior across digital platforms and implement responsive content strategies that address feedback and enhance user satisfaction.

Performance Management & Quality Assurance

Initiate and oversee a robust Performance Management System for marketing and customer service functions.
Champion quality and service excellence programs across all customer-facing areas.
Ensure operations comply with ISO/QMS benchmarks and standards.

Personal & Professional Expectations

Act as the corporate face of Liyana Health Care and uphold the brand’s image and values.
Abstain from engagement in competing business ventures.
Maintain the confidentiality and integrity of organizational materials and data.

About You

Candidate Profile

Professional Experience

No prior work experience required for candidates with an advanced medical degree (General Practitioner).
Possession of certifications or training in social media management is considered an added advantage.

Personal Attributes

Excellent interpersonal, communication, and team-building skills.
Adaptable, dependable, and passionate about delivering exceptional customer experiences.
Compassionate, culturally sensitive, and emotionally intelligent

Required Skills

Adaptability
Emotional Intelligence
Communication
Team building

How to Apply

Application Process: Qualified applicants are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to: misgana@liyanahealthcare.com no later than July 6, 2025.

02. Marketing and Customer Service (2 Positions)

Vacancy Announcement: Corporate Marketing and Customer Service Officer

Department: Marketing and Customer Service

Position Title: Corporate Marketing and Customer Service Officer

Required: Two (2)

Reports To: Corporate Marketing & Customer Service chief Officer

Location: [Hawassa]

Employment Type: Full-time

Position Overview

Liyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.

As a representative of the company, the officer will take the lead in marketing planning and execution, sales support, digital outreach, and client relationship development, while ensuring consistent performance evaluation and alignment with ISO/QMS standards and excellence frameworks.

Key Responsibilities

Marketing and Branding

Develop and execute integrated marketing strategies targeting key customer segments and underutilized services.
Initiate innovative public campaigns, digital marketing efforts, and outreach programs to boost visibility and engagement.
Oversee the corporate brand’s consistency across all touch-points including online, social media, email campaigns, brochures, and more.
Conduct market research and competitor analysis to optimize positioning.
Track marketing metrics and deliver insights for continuous improvement.

Customer Relations and Sales

Build and nurture strategic relationships with healthcare partners and decision-makers.
Onboard new corporate clients and negotiate service agreements in alignment with company objectives.
Lead and supervise customer experience initiatives that promote satisfaction and long-term loyalty.
Monitor client trends and feedback to refine services.

Digital Presence and Campaign Management

Lead the planning and execution of LHC’s annual digital marketing roadmap.
Manage the organization’s presence across platforms like Facebook, TikTok, Instagram, and Twitter.
Produce and host digital content including vlogs, podcasts, and testimonial videos.
Maintain SEO-optimized website content and coordinate paid digital advertising.
Report on digital campaign performance and budget allocation.

Performance Management & Quality Assurance

Initiate and oversee a robust Performance Management System for marketing and customer service functions.
Champion quality and service excellence programs across all customer-facing areas.
Ensure operations comply with ISO/QMS benchmarks and standards.

About You

Educational Qualifications

Bachelor’s Degree Sociology, Marketing Management, Business Management, Public Health and related fields.
Strong command of written and verbal communication.
Advanced computer proficiency in Microsoft Office and creative tools.

Candidate Profile

Professional Experience

0 and above years of experience in in the above mentioned disciplines
Related experience certification will get an advantage

Personal Attributes

Excellent interpersonal, communication, and team-building skills.
Adaptable, dependable, and passionate about delivering exceptional customer experiences.
Compassionate, culturally sensitive, and emotionally intelligent

Required Skills

Office suites (MS Office, iWork)
Adaptability
Emotional Intelligence
Communication
Team building

How to Apply

Application Process:

Qualified applicants are encouraged to send their resume along with a cover letter outlining their relevant experience and credentials to: misgana@liyanahealthcare.com no later than July 6, 2025

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