Categories: Vacancies, May 2026

Inclusive Marketing expert

Location: Addis Ababa, Ethiopia

Organization: Bopinc

Deadline: 17 January 2025

Job Description

Bopinc is looking for an Inclusive Marketing Expert to support Bopinc’s work in Ethiopia. The role will work primarily on the 2SCALE program but will also work on new partnerships and projects.

The Program

2SCALE is an incubator program that manages a portfolio of public-private partnerships (PPPs) for inclusive business in agri-food sectors and industries.2SCALE implements a portfolio of partnerships in eight countries in sub-Saharan Africa (Burkina Faso, Cote d’Ivoire, Ethiopia, Ghana, Kenya, Mali, Niger and Nigeria). 2SCALE offers support services to its business champions (SMEs and farmer groups) and partners, enabling them to produce, transform and supply quality food products. These products go to local and regional markets, including the base of the pyramid of consumers.

How the program works

2SCALE focuses on establishing agribusiness clusters built around business champions. Champions are either entrepreneurial producer organizations or local SMEs that trade or process the produce of farmers. By providing support to these clusters, 2SCALE is developing products and markets for local consumer markets, at the base of the pyramid. In it’s closing year 2025, 2SCALE will focus on knowledge transfer and consolidation of partnerships.

Responsibilities

The summary focus for 2SCALE 2025 is a consolidation of the partnerships and knowledge transfer:

Knowledge exchange activities such as agribusiness and market linkage forums, webinars, learning events, inclusive agribusiness clubs, etc
Fostering sustainability of the businesses (e.g. 2SCALE business champions) through the development of learning modules and tools; and connection with business coaching experts.
Putting together the 2SCALE approach through structured documentation and publications.
Monitor (immediate, intermediate) results of the BoP marketing interventions and Provide regular, monthly reports on the progress and the impact of the activities
Provide “thought leadership” on BoP Marketing & Distribution in target value chains and (related) agri-food industries
Coach and advise junior colleagues in other countries on the adoption and use of BoP marketing and distribution principles and practices.

Qualifications

Ethiopian national
Bachelor’s degree or equivalent in Marketing, development economics, business administration
Project management
Proven experience in Marketing and Distribution in Ethiopia with Bop consumers
Demonstrated ability to work with diverse stakeholders; government, development players, large multinationals, rural small entrepreneurs;
Excellent written and verbal communication skills in English and local language(s)
Partnership Management

Core Competencies

Decision making

Take a balanced view of situations. Seeks alternative viewpoints. Recognises priorities, weighs up different options and evaluates risks. Reaches logical conclusions and decides on an appropriate plan of action. Evaluates previous judgements in order to improve.

Effective communication

Expresses complex data, ideas and facts in a clear, concise and open manner, both in oral and in written form. Actively listens and proactively shares knowledge. Uses appropriate language, design and methods depending on the audience and the purpose of communication

Interpersonal Effectiveness

Able to adapt behaviour to a wide range of people. Influences the views and behaviour of others through persuasion and encouragement. Handles conflict tactfully and effectively, by finding common ground.

Initiative & Independence

Proactive self-starter with a high level of independence. Takes responsibility for own time and effectiveness. Alert to opportunities to contribute and takes the initiative to act on them

Critical thinking

Able to manipulate and interpret information from a range of sources, to spot patterns and trends in information and to deduce cause and effect from this. Can generate a range of creative solutions, evaluate them and choose the most appropriate option.

Results Orientated

Sets high but achievable standards and goals for self and others. Seeks opportunities to improve processes and outcomes and acts on them. Understands that responsible use of resources maximizes our impact on the BoP

We offer

A motivated, multidisciplinary and culturally diverse team of professionals
A culture of dedication to delivery whilst also ensuring creativity and innovativeness
Opportunity to travel
Market-based remuneration and conditions.
Flexible office hours and opportunity to work form home