Graphic Designer

Key Responsibilities:

1. Brand Identity and Visual Communication

• Develop and maintain brand guidelines to ensure consistency across all marketing materials.
• Create high-quality visual assets, including logos, typography, and brand imagery.
• Collaborate with the marketing team to translate brand strategies into impactful visual designs.
• Ensure all co-branding visuals adhere to brand guidelines and effectively represent both Kifiya and its partners.
• Design engaging marketing materials such as brochures, banners, posters, infographics, and social media graphics.
• Work with the marketing team to develop creative assets for advertising, promotions, and events.
• Optimize designs for different digital and print formats, ensuring high-quality resolution and compliance with industry standards.
• Develop eye-catching social media graphics, animations, and video content to drive engagement.
• Collaborate with the content team to create compelling visuals for blog posts, newsletters, and landing pages.
• Stay updated with design trends and emerging digital marketing techniques to enhance creative output.

2. Graphic Design for Marketing Campaigns

3. Social Media and Digital Content Creation

4. Product and UI/UX Design Support

• Assist in designing user-friendly interfaces for digital platforms, including mobile apps and websites.
• Work with product managers and developers to enhance the user experience through visual storytelling.
• Ensure that all product visuals align with brand identity and user engagement objectives.

5. Collaboration with Cross-Functional Teams

• Work closely with the Product and Partnership Manager to design marketing materials that support GTM strategies.
• Support banks, development partners, and other stakeholders by creating customized visual assets for their marketing and awareness campaigns.
• Adapt designs based on feedback from stakeholders to optimize visual impact and messaging effectiveness.

6. Video Editing and Motion Graphics

• Edit and produce short-form videos for digital marketing and social media platforms.
• Create motion graphics and animations to enhance storytelling in promotional materials.
• Ensure high production value and brand consistency in all multimedia content.

7. Event and Promotional Design

• Design promotional materials for events, conferences, and trade shows, including banners, flyers, and booth graphics.
• Develop creative event branding concepts to enhance engagement and visibility.
• Support the marketing team in executing event-related campaigns through visual storytelling.

8. Co-Branding and Partner Collaborations

• Develop co-branded marketing materials that align with partnership agreements and brand guidelines.
• Work with partners, banks, and development organizations to ensure their brand representation aligns with visual standards.
• Ensure consistent and high-quality co-branding visuals across all marketing collateral and platforms.

9. Performance Tracking and Optimization

• Analyze the effectiveness of visual content in marketing campaigns and make recommendations for improvements.
• Optimize graphics for different platforms based on user engagement metrics.
• Maintain a repository of design assets for easy accessibility and brand consistency.

Key Performance Indicators (KPIs):

• Quality and consistency of brand visuals across all marketing channels.
• Engagement rates on social media and digital platforms.
• Turnaround time for design requests and marketing collateral.
• Effectiveness of visual elements in supporting marketing and sales objectives.
• Feedback from internal teams and external partners on design quality.
• Successful execution of co-branded marketing initiatives.

Qualifications:

Education:

• Bachelor’s degree in Graphic Design, Visual Arts, Multimedia Design, or a related field.

Experience:

• 2+ years of experience in graphic design, preferably in fintech, financial services, or digital products.
• Proven experience in designing marketing materials for digital and print.
• Strong portfolio showcasing creative design projects and branding work.
• Experience in co-branding and partnership marketing materials is a plus.

Skills and Competencies:

• Graphic Design Expertise: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Creativity: Ability to develop innovative designs that resonate with target audiences.
• Attention to Detail: Strong eye for visual aesthetics, typography, and color theory.
• Time Management: Ability to handle multiple projects and meet tight deadlines.
• Collaboration: Strong interpersonal skills to work effectively with marketing, product, and sales teams.
• UI/UX Knowledge: Basic understanding of user interface design and digital product aesthetics.
• Motion Graphics & Video Editing: Experience in creating animated content and video production is a plus.
• Event and Promotional Design: Experience in designing materials for corporate events, exhibitions, and marketing campaigns.
• Co-Branding Expertise: Ability to create visuals that align with multiple brand identities while maintaining design integrity.