General Marketing & Product Specialist (2 Positions)

About ABH

ABH Partners Plc is a leading and prominent consultancy and management firm. With over Seventeen years of experience, our company specializes in providing high-quality, client-centered technical and management services, including quality education, operational research, training, consultancy, and project implementation. Currently, we are looking for an ambitious, dynamic, and experienced  General Marketing & Product Specialist to join our vibrant team and help drive our marketing initiatives to achieve organizational goals.

Post title:  General Marketing & Product Specialist

Required number:  (Two)

Place of Work: Addis Ababa

Employment Type: Full Time

Reporting to:  Director, Alliance Medical Solutions (AMS) Division ?

Starting Date:  Immediately after contract agreement concluded

Key Responsibilities:

• Conduct thorough market research to identify trends, customer needs, and competitive landscape insights to inform product development and marketing strategies.
• Collaborate with product managers to assist in the development and refinement of products based on market research and customer feedback.
• Design and execute effective marketing campaigns across various channels (digital, social media, email, and print) to promote products and services.
• Develop engaging content, including product descriptions, blog posts, social media posts, and promotional materials that communicate the value of the products.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Work with sales, product management, and customer service teams to ensure consistent messaging and a seamless customer experience.
• Foster relationships with customers by providing exemplary support and gathering feedback to enhance future marketing efforts.
• Assist in planning and executing promotional events, trade shows, and product launches.
• Keep abreast of the latest developments in medical legislation to determine the effect it may have on company sales.
• Identify new opportunities to increase product sales, investigating and resolving customer complaints.
• Negotiate strategically the terms of sale with customers to close sales.
• Presenting company products to potential and existing customers and persuading them to make purchases.
• Identifying customers’ needs and recommending company products that best fulfill those needs.
• Maintaining solid working relationships with new and existing customers by providing excellent after-sales service.
• Researching competitors’ products, pricing, and market success.
• Preparing sales reports as well as territory analyses and submitting them to management

Qualifications:

• MD in pharmaceutical, Medical Science, Marketing, Business, Communications, or a related field.
• Minimum three years of practical experience in marketing of medical equipment, product management, or a related role.
• Strong understanding of marketing principles and best practices.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Creative mindset with the ability to think strategically and execute tactically.
• Ability to work collaboratively in a fast-paced environment.
• Ability to demonstrate excellent negotiation, customer service, and consultative sales skills to continually meet or exceed sales targets.