Freelance Marketing Specialist – School Advertising Campaign at Lion Heart Academy, Ethiopia

About the Project:

• LionHeart Academy is seeking a talented and self-motivated marketing expert to design and execute a high-impact advertising strategy aimed at increasing student enrollment for the 2025/2026 academic year. This is a project-based role with the potential for ongoing collaboration based on performance and results.

Are you a results-driven marketing professional with a knack for creating impactful advertising campaigns? Do you have the skills to attract and engage families while promoting an educational institution? If so, we invite you to join us as a Freelance Marketing Specialist to lead an aggressive advertising campaign for the 2025/2026 school year!

Key Responsibilities:

• Develop and implement a comprehensive marketing and advertising strategy to promote the school and drive enrollment for the 2025/2026 school year.
• Create and manage targeted campaigns across digital platforms (social media, Google Ads, email marketing, etc.) and traditional media (print, radio, etc.).
• Produce engaging content, including ads, blog posts, social media updates, and promotional materials.
• Collaborate with the school team to highlight unique selling points, programs, and achievements.
• Monitor, analyze, and optimize campaign performance to maximize reach and conversion.
• Build relationships with local media outlets, community organizations, and other relevant partners.
• Provide regular updates and reports on campaign progress and results.
• Experience in the education sector or working with schools is a plus but not required.

Payment Structure:

• Compensation will be performance-based, tied to the number of new student enrollments generated through the campaign.
• Specific payment terms will be discussed and agreed upon during the interview process.

Why Work with Us?

• Opportunity to make a meaningful impact by helping families discover a high-quality education for their children.
• Flexible, remote work environment.
• Potential for ongoing collaboration based on the success of the project.

Location: Remote (with occasional meetings as needed)

Position Type: Project-Based (with potential for ongoing collaboration)

Project Duration: Immediately – 30th June 2025

Qualification:

• Proven experience (3+ years) in marketing, advertising, or a similar role, with a strong portfolio of successful campaigns.
• Expertise in digital marketing, including social media, SEO, PPC, and email marketing.
• Excellent communication and storytelling skills, with the ability to create compelling content.
• Strong analytical skills to measure campaign effectiveness and adjust strategies as needed.
• Self-motivated and able to work independently with minimal supervision.
• Experience in the education sector or working with schools is a plus but not required.